A Digital Marketing Session was organized by department of EECE on 4th Feb, 2020 for interested students of all Schools. The session was conducted by Mr. Amit Dhawan, NCU Alumni, Founder of Sociowash India pvt ltd. He discussed the various concepts of digital marketing including Search Engine Optimization, Email Marketing, Social Media Marketing, Content Marketing, and Web Analytics. Students got a good idea of each module of Digital Marketing. The main aim of this session is to provide students with the knowledge about business advantages of digital marketing and its importance, to develop a digital marketing plan and to make a SWOT analysis. The application of gained knowledge can help future managers in order to manage a digital marketing performance efficiently.