A specialization in Digital Marketing equips the learner with skills required to attract customers with help of digital marketing tools. Reach of conventional marketing is limited. Digital marketing makes it possible to reach customers directly through various communication devices like mobile phones, tablets, laptops, desktops, smart TVs etc with help of internet and through various platforms like messaging, social media advertising, websites, apps etc. This has opened up large number of opportunities for digital marketing professionals from IT Companies, Digital Marketing Agencies, Startups, Data Analytics Agencies, Internet backed businesses, Social media companies etc.


  • To provide knowledge in management disciplines with an understanding of its applicability in business decision making for positive social impact.
  • To strengthen the foundation for further specialization in domain of Digital Marketing.
  • To inculcate an attitude and desire to learn.
  • To develop competent professionals committed to excellence.


  • Develop a deep understanding of the way modern businesses run
  • Ability to apply digital marketing tools to enhance reach of brands and businesses
  • Understanding of Global Business Environment
  • Developing Analytical, Logical and Critical Thinking Skills
  • Practical exposure with help of Industrial visits and Internship opportunities.
  • Imparting Entrepreneurial Skills
  • Improving Effective Communication Skills and holistic personality development
  • Increasing Ethical and Social Awareness
  • Prepare graduates for entry level job opportunities

Programme Educational Objectives (PEOs)

On completion of the BBA Digital Marketing program offered by the School of Management, The NorthCap University-

  1. Graduates can start their professional career in fields of digital marketing, e-marketing, branding, research and consultancy in corporate as well as government organizations in India and abroad.
  2. Graduates can pursue a relevant post-graduate study such as MBA, MSW, MHRM to name a few.
  3. Graduates may engage in start-ups in the ever-expanding digital market space.
  4. Graduates will be informed and involved members of their communities, and responsible professionals.

Programme Outcome (POs)

By the end of the BBA Digital Marketing program, students should be able to:

  1. Acquire knowledge and skills in the field of digital marketing to enhance reach of brands and businesses across cultures, geographies and demographics.
  2. Demonstrate IT knowledge and skills for efficient and effective business processes and develop innovative methods of applying IT and e-commerce for competitive advantage and brand building. (IT proficiency).
  3. Acquire basic knowledge of various disciplines in economics, law, accounting and functional domains of management and to and apply their knowledge to real life business issues in a holistic manner. (Multidisciplinary Knowledge)
  4. Understand the basic concepts of quantitative methods to apply in the study of other disciplines and prepare project reports. (Quantitative Application in Business).
  5. Acquire the basic legal knowledge related the various business operations. (Law in Business).
  6. Understand various management functions and fundamentals of business management. (Basics Business Management)
  7. BBA Digital Marketing program allows students understand various environmental problems and their impact on society and business in the digital marketing context. (Environmental Study).
  8. Communicate effectively through different digital platforms in different business contexts and situations so as to be able to receive and give clear instructions, comprehend, write reports, prepare documentation and make effective presentations. (Communication).
  9. Demonstrate ethical conduct in personal and professional decisions and of digital businesses and an appreciation of the significance of business ethics and social responsibility in the decision-making process of digital marketing. (Ethics & Social Responsibility)

Programme Specific Outcome

  • Understand and demonstrate knowledge in specific areas of the business as HR, Marketing Finance, Digital Marketing, Business analytics.
  • Application of acquired skills in solving complex business problems and to take strategic decisions for a business in a socially responsible manner.
  • To become a responsible corporate citizen and to play their part in nation-building by joining corporate/ public services, start their own enterprise or study further in the field of business and management.

Syllabi and Course Outcomes

Download Scheme

Minimum Eligibility Criteria

Bachelor of Business Administration with specialization in Digital Marketing (3 Years)

1) 10+2 (English Medium) examination conducted by CBSE or equivalent examination from a recognized board in any stream with an overall aggregate of minimum 50%

2) IB candidates should have score of minimum 24

Selection Criteria

Bachelor of Business Administration with specialization in Digital Marketing (3 Years)

Selection will be based on merit of
10+2 conducted by Central Board of Secondary Education Or equivalent examination from a recognized board (IB/ICSE)

Or  SAT score
AND Personal Interview


Bachelor of Business Administration120
Bachelor of Business Administration with specialization in Business Analytics30
Bachelor of Business Administration with specialization in Digital Marketing30

Programme Fee

Bachelor of Business Administration with specialization in Digital Marketing (3 Years)

For Year 2021-22

For Indian Students
Rs. 2,15,000 /-
For NRI Students
Rs. 2,82,000/- or Equivalent Foreign Exchange

Hostel Fee (where applicable) Rs. 60,000/- per semester

Fee Concession cum Scholarship

% of Tuition Fees as ScholarshipEligibility (For CBSE )*SAT Score (Conducted by The College Board)Scores in IB Diploma Programme
100%CBSE: 99.1% and above1500+43-45
50%CBSE: 95.1%<=991401 – 150041-42
25%CBSE: 90.1% <=951301 – 140032-40
10%CBSE: 85% <=901200 – 130028-31

*Limited Scholarships available in each category on first come serve basis.

*For CBSE as per percentage score in applicable subjects by program. Normalised Scores will be taken for other Boards with respect to CBSE)

  • The table above is only to represent Fees concessions/Scholarships in case a candidate is selected and the details of Scholarship offered will be part of the  Admission Offer extended to candidates upon selection. For selection, University shall follow the announced process.
  • Fee Concession includes Haryana Residents and shall be as per the Standard Operating Procedure of The NorthCap University from time to time and available at www.ncuindia.edu.
  • Candidate must enroll for the program by depositing the advance fee by the given due date in provisional admission offer letter. Should a candidate fail to do so, candidate shall have no claim over the scholarship. The Scholarship thereafter, shall be passed on to the next eligible candidate.
  • Continuation of Admission Scholarship is subject to obtaining CGPA of 8 on a scale of 10, having no backlog and no discipline case being recorded against the student.
  • In addition to the fees concession/scholarship, to encourage & motivate students the following awards are also given:
    • The NorthCap University Scholars Award (On GATE results – for Final Year BTech)
    • Research Fellowship Award (for PhD Scholars)
    •  Vice Chancellor’s Innovation Fund Awards
  • Only one type of scholarship/fee concession from any source whatsoever is admissible to a student. A certificate signed by the student & parent is to be provided as proof for this.

Enquire Now

Bachelor of Business Administration with specialization in Digital Marketing (3 Years)

Help line number +91 8448495100
Email: admissions@ncuindia.edu