School of Management and Liberal Studies (SOM)

Dr. Arora is faculty in finance and accounting area with more than Nineteen years of work experience. Currently she is Professor in School of Management at The NorthCap University, Gurgaon. She has also served IIM Indore as academic associate. She has done her doctorate in management and post graduation in finance from Devi Ahilya vishwavidyalaya, Indore. Her doctoral work was in the area of risk management system in banks. Her doctoral dissertation has been published by the Journal of Finance India. She is recognized Ph.D. guide in faculty of management at DAVV, Indore; ITM Raipur and Pacific University, Udaipur. She is also qualified Certified Management Accountant (CMA) from Institute of Management Accountants, USA. She is UGC-NET (Management) qualified. She has more than fifty publications to her credit and her research papers and case studies have been published in journals of international and national repute including the journals listed in Scopus and ABDC Journals list. Some of her cases have also been published online and uploaded on www.thecasecentre.org by the Case Centre, North America, USA. She has also received research awards for her publications from Asia Pacific Journal of Business, Kangwon National University, Korea and best research paper award from SAMVID, The Annual Research Journal of SP Jain Institute of Management and Research, Mumbai. She was conferred upon best faculty award by Prestige Institute of Management and Research in year 2018. She has edited five research books. She was conference secretary of three international conferences. She was also Managing Editor of Prestige e-journal of Management and Research and is in review board of various International and National journals like Journal of Management Development; Asia-Pacific Finance and Accounting Review; FIIB Review and Inderscience Journals.

Professor (Dr.) S.K. Breja is a Quality professional and Distinguished Professor for Strategic management, Operations management and Supply chain management, at School of Management and Liberal Studies, The NorthCap University Gurugram. He is PhD from IIT Delhi in TQM and Business Excellence and has total of 40 years of combined industry and teaching experience. At National Council for Cement and Building Materials (NCB), where he worked during 1986-2018, he headed three departments and superannuated as senior scientist and Joint Director on 31st October 2018. Prior to joining The NorthCap University, he worked as Professor of Operations management, Logistics and Supply chain management, Global sourcing and business development, Consumer behavior and HOD-MDP and Consultancy at JIMS Kalkaji, New Delhi.

Dr. Breja worked at NCB for more than 32 years. He has nearly 25 years experience in consultancy, teaching and training large number of industry professionals and PG diploma students in management systems, TQM and cement and concrete technology. He has held workshop on SQC at UltraTech (Grasim and L&T group) cement plants and conducted training on ISO/IEC 17025 and cement, concrete and building materials at many cement plants and thermal power plants, including NTPC Korba, Indira Sagar Project, Khandwa and Sardar Sarovar project, Ahmadabad. He is ISO 9001 certified Lead Auditor and ISO/IEC 17025 and ISO/IEC 17043 certified Internal Auditor. He has successfully led many research and consultancy projects for cement and process industry and Department of Science and Technology, Government of India, implemented 58 PT schemes, visited more than 50 cement plants for consultancy assignments, developed 42 CRMs and organized many training programs, workshops and national seminars, and 15th NCB international seminar. Under his leadership, NCB achieved the distinction of getting ‘first in the country accreditation’ by NABL (National Accreditation Board for Testing and Calibration Laboratories) for Proficiency Testing (PT), and also by CSIR-NPL, New Delhi for Certified Reference Materials (CRMs) and the stamp of Bhartiya Nirdeshak Dravyas (BNDs). He was the coordinator of National Award for Quality Excellence for Cement Industry from the year 2000 to 2018. He has also won Best Scientist award at NCB in the year 2000 and six best paper awards at International Seminars during his career. Overseas Visits/training: He has received training from JICA (Japan International Cooperation Agency) on “Total Quality Control and Standardization Activities”, in Japan, where he visited several Deming Prize companies like Mitutoyo Corporation, Sharp Corporation and Denso Polymer, won three awards including a medal awarded by Professor Takahashi during training. He also received UNIDO training in India, Germany and Austria on ‘Development and adoption of appropriate technologies for enhancing productivity in the cement sector’ and attended meeting at UNIDO HQ Vienna in 2017. He delivered country’s welcome address at 14th TCMB seminar in 2018 in Turkey. Dr. SK Breja has 95 publications and presentations in National and International journals/ seminars/conferences to his credit.

Dr Nimit Gupta is Professor of Marketing at School of Management and Liberal Studies  The NorthCap University, Gurugram India. He is a seasoned academician in the area of outcome based management education. He is a certified marketing trainer trained by Dr Philip Kotler. He is certified from Harvard for case teaching.  He has 18 years of experience in Teaching, Academic Administration, Consultancy and Research at reputed management institutes of Delhi NCR. He had worked in various capacities as PGP Chairperson, Programme Director, Internship Coordinator, NBA Team Member, Marketing Club Coordinator, Governing Board Member (Faculty Representative), Examination Controller to name a few.

He has authored 3 books on contemporary themes- Permission Marketing and Case Writing.  He has presented 40+ research papers/cases/articles in National and International Seminars organized by IIM (A), FMS, IIT (M), BIMTECH, IMT etc He has published 60+ research papers/cases/articles/book chapters in journals of repute including Journal of Services Research, Journal of Electronic Marketing and Retailing, Journal of Digital and Social Media, Journal of Teaching and Case Studies, Journal of Marketing and Communication, International Journal of Customer Relations, Indian Journal of Marketing etc. He had served as a Session Chair/Track Chair /Moderator/Panel Member in 30+ national and international conferences. He had conducted 15+ FDPs sessions for faculty of reputed universities/colleges across India. He is a prolific case writer and his cases are used for classroom teaching by academic institutions like University of Newcastle Business School-UK, Qatar University-Qatar,  Bologna Business School – Italy, ICD International Business School- France to name a few. He is recipient of several scholastic performance awards including Best Case Award: Case Centre (USA), ),   Dr G.D Sardana Memorial Young Scholar Award- George Mason University, USA & BIMTECH-India, Best Faculty Award, National Excellence Award for Innovative Teaching,  World Education and Skill Conclave, Rastritya Srijan Siksha Rattan Samman  to name a few. He is an Accredited Management Teacher from AIMA and has been instrumental in organizing MDPs in Marketing Management in association with Ministry of Micro, Small and Medium Enterprises, Govt of India. He had conducted MDPs for organizations EPCH, TCI, Coromandel, NFL etc as a corporate trainer.  He is on review and editorial board of national and international journals of repute like Emerald Emerging Markets Case Studies (EEMCS), International Journal of Sales & Marketing Management Research and Development (IJSMMRD), Samvad, Jaipuria Journal of Management to name a few.

Dr Shilpa Sindhu has ten years of experience of working for almost more than five years in marketing and research of agri-products and five years in academia. She holds PhD in Business Administration from Chaudhary Devi Lal University, Sirsa and ASRB-NET qualified. She specializes in the area of Marketing with interest in Marketing, Retail Marketing, E-commerce, Consumer Behavior, Sales and Distribution, Entrepreneurship. Her research papers have been published in various peer reviewed national and international journals and conference proceedings of repute in the areas of marketing, e-tailing, rural marketing, and economics.

Ms Jiveta Chaudhary is an MBTI®Certified Practitioner with extensive experience in student mentoring, career counseling and personality development. She is an MBA in HR from GGS Indraprastha University and holds a Diploma in Training and Development from the Indian Society for Training and Development. She has served the ITES and the NBFC service sectors, and has been part of academia for more than eight years. She has attended and organized multiple national and international workshops on Research Methodology, Case Study Development, Quality Education, etc. She has to her credit multiple publications in national and international journals. Currently she is serving as a Core Faculty member at the School of Management in the HR & OB domain. She is pursuing a PhD in Management (Organizational Behavior) from GGS Indraprastha University. Her interest areas include Organizational Behavior, Organization Change and Development, Employee Engagement, Team Building, Innovative Leadership, Training and Development and Philosophy of Management.

Dr Deergha Sharma received her MB.A. degree in Finance from Banasthali Vidyapith, Rajasthan in 2007. She completed her PhD degree on topic “Working of public sector banks with special reference to NPA” from University of Rajasthan, Jaipur 2012. She joined The NorthCap University, Gurugram in July 2017. Presently, she is serving as Assistant Professor (Senior Scale) in the School of Management. Dr. Deergha Sharma has published various research papers in international peer reviewed refereed journals. She has actively participated in more than 12 International/National conferences to present her work.

Dr Preeti Chawla received her MBA degree in Finance from Punjab Technical University, Jalandhar in 2004. Then she received her M.Com degree from Kurukshetra University, Kurukshetra in 2006. She completed her Phd degree in Mutual Funds from NIT, Kurukshetra in January 2016. She joined The NorthCap University, Gurugram in July 2017. Presently, she is serving as Assistant Professor in the Department of School of Management. She has umpteen numbers of research papers under her name and has presented many papers in national, international conferences & in different industry forums. Her topic of research is Mutual Fund which is so critical in today’s capital markets. She brings with her total 13+ years of experience from Education sector in Teaching & Training field.

Dr Preeti Chawla has published 16 research papers in international peer reviewed journals. She has actively participated in more than 42 International/National conferences to present her work.

She has also received “Best Teacher Award” for the academic year 2016-17 at International College of Financial Planning, ITO, New Delhi.

Dr. Neha Aggarwal is an Assistant Professor of Psychology in the School of Management. She joined NCU in 2020 prior to which she taught in Christ university, Bangalore. She has completed her PhD from Jawaharlal Nehru University under the supervision of Prof. Minati Panda. The area of her research was Dialogic Pedagogy in higher education where she explored Mikael Bakhtin’s dialogic principles in teaching of psychology. Her other research interests are Qualitative methods and philosophical enquiry particularly phenomenological based approach of Martin Heidegger. Apart from academics she is an enthusiast of vocal music and the art of painting.

Dr. Neha Kumar is currently working as an Assistant Professor at the School of Management, The NorthCap University. She is an Associate Member of the Institute of Company Secretaries of India (ICSI). She holds a Ph.D. in Commerce from Bundelkhand University, Jhansi. She has done her Masters in Commerce from Shri Ram College of Commerce, Delhi University & is an Honors graduate in Commerce from Indraprastha College for Women, Delhi University. Dr. Kumar has also qualified UGC NET in Commerce. Her areas of specialization include Corporate Finance, Corporate Social Responsibility, and Corporate Governance. She has a keen interest in research & has authored/co-authored papers in various International & National journals indexed in Scopus & UGC. She has participated and presented research papers in International and National Conferences. She has also co-authored three chapters in a book and is also a Guest Editor in three books and journals. Dr. Kumar has been fortunate to obtain a wide range of corporate and teaching experience of more than 8 years. She has taught as a Faculty of Commerce & Management in reputed colleges of Delhi University, Guru Gobind Singh University & SGT University.

Dr. Jahanvi Bansal has obtained her M.B.E degree from Punjab University, Chandigarh. She is University 2nd rank holder. She has also pursued M.B.A (HR&OB) and M.Com from GJUS&T, Hisar. She has one year of experience each in industry and academics.

She has submitted her PhD degree entitled “Role of HR Managers in Business Ethics: A Study of Indian Organizations” in GJUS&T, Hisar, May 2018. She has published four research papers in International refereed journals and conferences. She has actively presented her work in seven National and International conferences.

Being a multifaceted personality, she also has extensive experience in extra-curricular activities with 38 University level awards in her kitty. She was awarded “College Color” as the Best Student of the Year in 2012. She has also won “Best Actress” award in Chandigarh Zone, 2011.

Area of Expertise: Business Ethics, Workforce Diversity, and other HR areas.

Dr. Priyanka Banerji has 9 years of experience of working in academia. She has completed her Ph.D in the year 2012 from University of Lucknow, Lucknow and has qualified CBSE-NET. Her research papers have been published in various peer reviewed National and International Journals in the areas of Humanities & Social Sciences, Business Management.

Dr. Akshat Aditya Rao is a Faculty of Marketing with over 10 years of experience in corporate and academia. An Instrumentation engineer of 2006 batch he started his career with Godrej and completed his MBA in Marketing from Malaviya National Institute of Technology, Jaipur in 2009 and was working with organizations as HCL and Gravita India Limited specializing in the area of Business Development before moving to academia to follow his passion for teaching and training. A PhD in Management from Faculty of Management Studies, University of Rajasthan , Jaipur , he is also UGC-NET qualified in Management. His research interests are e-tail, service marketing and consumer behaviour. He has presented his research in various international/national conferences and has published research articles in various journals of repute.

Dr. Esha Jain is UGC-NET qualified and has more than 11 years of work experience including both the Industry and Academics. Being a Govt. Certified technical analyst, she is a known specialist in teaching subjects like Security Analysis, Foreign Exchange Management, Working Capital Management, Project Management, Business Legislation, Business Research Methodology and other various courses. She has been invited by IIM Indore for review of ‘Institutional Development Plans (IDPs)’ under the World Bank supported Madhya Pradesh Higher Education Quality Improvement Project to be submitted to Department of Higher Education, Government of Madhya Pradesh. She has also qualified a module of Financial Markets with Distinction organized by NSE. An awardee of “Eminent Educationist Award” and “Asia Pacific Gold Star Award”, she was also selected for “Rajiv Gandhi Education Excellence Award” and “Bharat Vidya Shiromani Award”. She was also awarded with Dean Committee Choice Award in various international conferences besides winning several “Best Research Paper’ awards.

She was a Ministry of MSME approved Research Trainer and a resource person for various FDPs in research methodology. She has attended and successfully presented around 70 papers in various Conferences & Seminars. 80 of her research papers are published in various International Journals of repute. She has also authored 2 books under reputed Brands and contributed chapters in a book on ‘Corporate Social Responsibility’. She is also associated with various International Journals as Editorial Board member, Academic Advisor & Research Paper Reviewer. She has also guided several Live Projects on Finance and Marketing at P.G. level of various Government Universities.

Dr Poonam Arora is an academician in the area of human resource management. She holds PhD in the area of Human Resource Management from IMSAR, Maharshi Dayanand University, Rohtak. She has obtained her Master’s Degree in MBA (HR and Marketing) from Amity Business School, Maharishi Dayanand University, Rohtak. She has completed her graduation in B Tech (ECE) from S.K.I.E.T, Kurukshetra University. She has over seven years of experience in teaching and research in human resource area. She has an excellent academics record and held first position in her Masters. She has contributed a number of research papers at National and International conferences and participated in conferences and workshops.

Ms. Mahima Anand has obtained her Master’s Degree from Maharishi Dayanand University, Rohtak. She has two years’ experience in academics and has been a part of a number of FDPs and MDPs. She has an excellent academics record and held third position in her Masters and second position in her Bachelors. She is pursuing her Ph.D in HR Outsourcing. She has presented a number of research papers at National and International conferences.

Ms. Mansi Vinaik did her graduation in B.A. Honors (Economics), University of Delhi and M.A. (Economics) from Department of Economics, Central University of Rajasthan. She was the topper of her batch and gold medalist in her Masters. Currently, she is pursuing Ph.D. from Department of Economics, Jamia Millia Islamia. She is well versed in SPSS & MS Office and has knowledge of R and STATA. She was a Guest Faculty at Department of Economics, Jamia Millia Islamia for August 2019- May 2020, where she was also the member of sub-committee for Course and Syllabus Development for the programme – “Masters of Science in Banking and Financial Analytics” introduced by Department of Economics in session 2019-20. She has published 4 Papers in peer reviewed Journals/edited book and has authored 1 book. Her current areas of research interest include Rural Development, Development Economics and Econometrics.

Ms. Priyanka is a faculty in Marketing communications with 9 years of professional experience
in teaching, industry, and research. She is a graduate of Kurukshetra University in Business
Administration, an MBA in Marketing specialisation from JIMS, Rohini. She also has a
Diploma in Advertising and Public Relations from Welingkar Institute of Management to her
credit.
Her interest lies in the purview of Customer Engagement, and Brand Communities in Social
Media pursuing which she has submitted her PhD thesis at Indian Institute of Foreign Trade,
Delhi. Her areas of expertise include Consumer Behaviour, Digital Marketing, Brand
Management, Services Marketing, Advertising and Marketing Research.
She is awarded with research laurels which include selection (thrice) and scholarships (twice)
for presentation of research proposal and papers from Academy of International Business,
Michigan State University at Dubai and Minneapolis (USA). She has also presented her
research work at various national and international conferences at places like IIT, Delhi; IIFT,
Delhi, BVIMR, Delhi; NIT, Kurukshetra; IBS; Hyderabad; Aston Business School, UK to
name a few and also attended research colloquium at IIM, Sirmaur. Her research studies have
published in various conference proceedings of international repute and peer reviewed journals.

Dr. Shaveta Sachdeva is associated with School of Management and Liberal Studies, The NorthCap University as an Assistant Professor of Economics. Her areas of expertise include microeconomics, environmental economics and international economics/business. She has 7 years of work experience in academics, research and administration at institutions of repute. Prior to joining NCU she was associated with the Manav Rachna University as an Assistant Professor. She has also worked with Shree Guru Gobind Singh Tricentenary University and Dayalbagh Educational Institute, Agra. She holds PhD  in Economics from Dayalbagh Educational Institute Agra and is NET qualified. She has published research papers/ book chapters/ articles in various peer reviewed journals in the area of social sciences and management. She has also presented 20+ research papers at both national and international seminars organized by IIT Roorkee, IIBR Pune, Indus Business Academy Noida and IBS Banglore, etc. She is also a certified digital teacher by the ICT Academy.

Ms. Harshita Jha completed her Masters in Psychology from Indraprastha College for Women (Delhi University) in 2016. She holds a bachelor's degree in Psychology from Lady Shri Ram College for Women (Delhi University). Harshita has previously worked as a research fellow in the field of Military Psychology, at the Defence Institute of Psychological Research (DRDO, New Delhi). In addition, she was engaged with the All India Institute of Medical Sciences (New Delhi) in the capacity of Field Investigator for the project Longitudinal Aging Study of India (Harmonized Diagnostic Assessment Tool for Dementia). Her primary interest areas include Social Psychology, Environmental Psychology and Indian Psychology.

Prof. Madhav Dar is a competition economist. He has an M.Sc in Economics from Oklahoma State University at Stillwater, USA, He has taught Economics at the London School of Economics, External Progamme in ITM University, served as an economist in the Bureau of Industrial Costs and Prices, the Planning Commission, the Competition Commission of India, Consumer Unity and Trust Society (CUTS), written articles in newspapers and magazines, published in journals and also does competition consultancy. He is associated as Adjunct Professor of Economics at School of Management.

Ms. Minakshi Sehrawat did her graduation degree with B.Sc. (Electronics) from Kurukshetra University and Masters in Business Administration from IMT Faridabad affiliated to Maharishi Dayanand University. She qualified UGC NET in the Management Subject and began her career as an academician with KIIT Gurugram. Gradually, she explored her interest in writing work and worked with a number of industries as a full/part-time writer. Now, she has a rich and dynamic work exposure of eleven years with a mix of industry and academics. She is currently pursuing her Doctorate from the Faculty of Management SankalChand Patel University, Gujarat.

With The NorthCap University, Gurugram, she is attached with School of Management as Assistant Professor. She also handles content writing work at the university level as another significant responsibility.

Her previous employment has been with IILM University, Greater Noida, wherein she worked as Assistant Professor with the Department of Management and handled content strategizing and management in close coordination with the Admission Department. Her other work associations (part/full time) have remained with Forbes, Hindustan Times, Smasha Analytics, Nvish Solutions Pvt Ltd, Zimbra Technologies, DAV College, Chandigarh, KIIT Group of Colleges, and The Samkalp Foundation.

She has published 14 research publications with nine international and five national- peers reviewed/ indexed/ UGC listed journals under her name. Book Chapters written by her are published in the edited volumes by CRC Press, Taylor & Francis Group, USA, and Bloomsbury. She has presented her research papers at 11 International and 10 National conferences.

Her vital interest areas are- HRM, Marketing, Communication, and Content Development.