School of Management and Liberal Studies

Professor (Dr.) S.K. Breja is a Quality professional and Distinguished Professor for Strategic management, Operations management and Supply chain management, at School of Management and Liberal Studies, The NorthCap University Gurugram. He is PhD from IIT Delhi in TQM and Business Excellence and has total of 40 years of combined industry and teaching experience. At National Council for Cement and Building Materials (NCB), where he worked during 1986-2018, he headed three departments and superannuated as senior scientist and Joint Director on 31st October 2018. Prior to joining The NorthCap University, he worked as Professor of Operations management, Logistics and Supply chain management, Global sourcing and business development, Consumer behavior and HOD-MDP and Consultancy at JIMS Kalkaji, New Delhi.

Dr. Breja worked at NCB for more than 32 years. He has nearly 25 years experience in consultancy, teaching and training large number of industry professionals and PG diploma students in management systems, TQM and cement and concrete technology. He has held workshop on SQC at UltraTech (Grasim and L&T group) cement plants and conducted training on ISO/IEC 17025 and cement, concrete and building materials at many cement plants and thermal power plants, including NTPC Korba, Indira Sagar Project, Khandwa and Sardar Sarovar project, Ahmadabad. He is ISO 9001 certified Lead Auditor and ISO/IEC 17025 and ISO/IEC 17043 certified Internal Auditor. He has successfully led many research and consultancy projects for cement and process industry and Department of Science and Technology, Government of India, implemented 58 PT schemes, visited more than 50 cement plants for consultancy assignments, developed 42 CRMs and organized many training programs, workshops and national seminars, and 15th NCB international seminar. Under his leadership, NCB achieved the distinction of getting ‘first in the country accreditation’ by NABL (National Accreditation Board for Testing and Calibration Laboratories) for Proficiency Testing (PT), and also by CSIR-NPL, New Delhi for Certified Reference Materials (CRMs) and the stamp of Bhartiya Nirdeshak Dravyas (BNDs). He was the coordinator of National Award for Quality Excellence for Cement Industry from the year 2000 to 2018. He has also won Best Scientist award at NCB in the year 2000 and six best paper awards at International Seminars during his career. Overseas Visits/training: He has received training from JICA (Japan International Cooperation Agency) on “Total Quality Control and Standardization Activities”, in Japan, where he visited several Deming Prize companies like Mitutoyo Corporation, Sharp Corporation and Denso Polymer, won three awards including a medal awarded by Professor Takahashi during training. He also received UNIDO training in India, Germany and Austria on ‘Development and adoption of appropriate technologies for enhancing productivity in the cement sector’ and attended meeting at UNIDO HQ Vienna in 2017. He delivered country’s welcome address at 14th TCMB seminar in 2018 in Turkey. Dr. SK Breja has 95 publications and presentations in National and International journals/ seminars/conferences to his credit.

Dr Nimit Gupta is Professor of Marketing at School of Management & Liberal Studies- SOM- The NorthCap University, Gurugram India. He is also CO-Head, NCRC, NCU Case Research Centre and Chair- NCU Alumni Committee. Dr Nimit Gupta is the advisory board member of Harvard Business Review. . He is a certified marketing trainer trained by Dr Philip Kotler. He is certified from Harvard for case teaching.  He has 19 years of experience in Teaching, Academic Administration, Consultancy and Research at reputed management institutes of Delhi NCR. He had worked in various capacities as PGP Chairperson, Programme Director, Internship Coordinator, NBA Team Member, Marketing Club Coordinator, Governing Board Member (Faculty Representative), Examination Controller to name a few. He has authored 3 books on contemporary themes- Permission Marketing and Case Writing.  He has presented 50+ research papers/cases/articles in National and International Seminars organized by IIM (A), FMS, IIT (M), BIMTECH, IMT etc. He has published 70+ research papers/cases/articles/book chapters in

journals of repute including Journal of Services Research, Journal of Electronic Marketing and Retailing, Journal of Digital and Social Media, Journal of Teaching and Case Studies, Journal of Marketing and Communication, International Journal of Customer Relations, Indian Journal of Marketing etc. He had served as a Keynote Speaker/ Session Chair/Track Chair /Moderator/Panel Member in 40+ national and international conferences. He had conducted 30+ FDPs sessions for faculty of reputed universities/colleges across India. He is a prolific case writer and his cases are used for classroom teaching by academic institutions like University of Newcastle Business School-UK, Qatar University-Qatar,  Bologna Business School – Italy, ICD International Business School- France to name a few. He is recipient of several scholastic performance awards including Best Case Award: Case Centre (USA), ),   Dr G.D Sardana Memorial Young Scholar Award- George Mason University, USA & BIMTECH-India, Best Faculty Award, National Excellence Award for Innovative Teaching,  World Education and Skill Conclave, Rastritya Srijan Siksha Rattan Samman  to name a few. He is an Accredited Management Teacher from AIMA and has been instrumental in organizing MDPs in Marketing Management in association with Ministry of Micro, Small and Medium Enterprises, Govt of India. He had conducted MDPs for organizations EPCH, TCI, Coromandel, NFL etc as a corporate trainer.  He is on review and editorial board of national and international journals of repute like Emerald Emerging Markets Case Studies (EEMCS), South Asian Journal of marketing (Emerald),  International Journal of Sales & Marketing Management Research and Development (IJSMMRD), Samvad, Jaipuria Journal of Management to name a few. He is on the board of select few academic institutions as advisory board member. He has supervised 3 PhD scholars and 8 scholars are currently pursuing their doctoral research under his guidance. He also acted as an advisory council member for Pitch's Top 50 Brands, for identification of India’s Top 50 brands.

Dr Shilpa Sindhu is an Associate Professor of Marketing and Entrepreneurship at School of Management and Liberal Studies, The NorthCap University. She has around 15 years of experience: Five years in marketing and research of agri-products at NAFED and more than Nine years in academia. She holds a PhD in Business Administration and ASRB (ICAR)-NET qualified. Her area of specialization is Marketing with interest in Consumer Behavior, Entrepreneurship, E-commerce, Retail Marketing, Services Marketing. She has to her credit around 30+ research papers published in various peer reviewed national and international journals like Journal of Non-profit & Public Sector Marketing, International Journal of Advanced Operations Management, Productivity, The International Journal of Entrepreneurship and Small Business, World Review of Entrepreneurship, Management and Sustainable Development. She has attended and presented papers in more than 15 conferences and seminars at institutions of repute like IIT, MDI, IMC, AIMA, JNU, IPU etc. in the areas of marketing, entrepreneurship, e-tailing, rural marketing, and economics. She has four book chapters published and a Book published with an International Publisher. She has supervised one doctoral research(awarded) and guiding three research scholars in the area of Marketing/Advertising/Leadership. She is a Lifetime member of All India Management Association (AIMA), Indian Society of Agricultural Development & Policy, PAU, Ludhiana and Haryana Economic Association. She has been the key resource person for various sessions in National and International seminars and conferences.

Dr. Preeti Chawla is faculty in finance and accounting area with more than Sixteen years of work experience. Currently she is Associate Professor, serving as B. Com (Hons) Coordinator and Admissions Coordinator handling all UG and PG admissions at School of Management, The North Cap University, Gurgaon. She has done her doctorate in Mutual Funds, Finance from NIT, Kurukshetra. Her topic of research is Mutual Fund which is so critical in today’s capital markets. She brings with her total 16+ years of experience from education sector in Teaching & Training field. She is double post-graduation i.e MBA in finance and HR and M.Com with marketing subjects. She is double net qualified both in Management and Commerce. She has more than 39 publications to her credit and her research papers and case studies have been published in journals of international and national repute including the journals listed in Scopus, web of science and ABDC Journals list. She has actively participated in more than 60 International/National conferences to present her work. Currently she is guiding three research scholars under her guidance. She has also written and published number of papers on role of finance on Indian and world economy. Her blogs and articles on key financial, economics and academic areas have been published in college dunia and shiksha.com. She has also received various grants for organizing webinar by National Commission for women, New Delhi. She has also been invited as resource person in various FDPs which were sponsored by AICTE, New Delhi, ICSSR and UGC. She has also received “Best Teacher Award” for the academic year 2016-17 at International College of Financial Planning, ITO, New Delhi. Her area of interest includes include Banking, mutual funds, entrepreneurship, management, education, and Corporate Finance.

Dr Sona Vikas is a PhD from GGSIP University Delhi, a University Topper and Gold Medalist during Post-Graduation, a UGC-NET qualified professional, has more than 22 years of experience in Industry and Academics. She has to her credit more than 100 research papers in International and National journals, edited books and conference proceedings. She has been an author of 6 edited books. She is also a Master Trainer for the ICP-CSR Certificate Programme (under IICA, Ministry of Corporate Affairs, Government of India). Leadership skills and pro-people skills are her forte. She is known for her proactiveness, adeptness in multi-tasking, handling work under all kinds of pressure, her positivity and optimism. With her Industry Experience in HR, Sales, MIS and Quality she brings in a lot of practical insights in the classroom. Student mentoring and conducting behavioural training programmes for both students and corporates is where her heart lies. She is currently associated with NorthCap University Gurugram as a senior faculty of HR and OB in the School of Management and Liberal Studies. She has been conducting training for corporates, teachers and senior students at various colleges and schools in Delhi and NCR. She has been invited as a speaker and resource person at several national level platforms to deliver sessions in diverse areas.

Ms Jiveta Chaudhary is an MBTI®Certified Practitioner with extensive experience in student mentoring, career counseling and personality development. She is an MBA in HR from GGS Indraprastha University and holds a Diploma in Training and Development from the Indian Society for Training and Development. She has served the ITES and the NBFC service sectors, and has been part of academia for more than eight years. She has attended and organized multiple national and international workshops on Research Methodology, Case Study Development, Quality Education, etc. She has to her credit multiple publications in national and international journals. Currently she is serving as a Core Faculty member at the School of Management in the HR & OB domain. She is pursuing a PhD in Management (Organizational Behavior) from GGS Indraprastha University. Her interest areas include Organizational Behavior, Organization Change and Development, Employee Engagement, Team Building, Innovative Leadership, Training and Development and Philosophy of Management.

Dr. Ashima Saxena is associated with School of Management and Liberal Studies, The NorthCap University as an Assistant Professor (Senior Scale) of Finance. Her research area includes Behavioural Finance, Financial investment decisions, Security Analysis and Portfolio Management. She has over 7.5+ years of experience including in academics & research. Before joining NCU, she was associated with Manav Rachna University, Faridabad as Assistant Professor.  She has also worked with Jagannath International Management School, affiliated with Guru Gobind Indraprastha University (GGSIPU) and KR Mangalam Institute of Management. She was awarded Ph.D. for a thesis in the area of Behavioural Finance in the year 2019.

She has published more than 15 research papers in National & International level journals, presented 6 papers in National & International Conferences, and attended various workshops, FDPs, and seminars. She has also published 3 patents in her name. She has undergone various online courses from universities like the University of Michigan, Duke University, University of London, University of California, Santa Cruz, Yale University, Rice University, and Indian School of Business.

Dr. Sharma is faculty in finance and accounting area with more than twelve years of work experience. Currently she is working as Assistant Professor(Selection Grade) in School of Management at The NorthCap University, Gurgaon.  She has competed her Ph.D from University of Rajasthan, Jaipur on the topic “Working of public sector banks with special reference to NPA” in 2012. She has more than twenty-five publications to her credit and her research papers and case studies have been published in journals of international and national repute including the journals listed in Scopus, Web of Science and ABDC Journals list. She has actively participated in several International and National conferences to present her work. Currently she is guiding three research scholas at The NorthCap University. Her key research areas are Banking Sector operations, Financial Modelling, Fuzzy logic and decision making.

Dr. Priyanka Banerji is Assistant Professor (Selection Grade) of Economics at School of Management and Liberal Studies, The NorthCap University. She has 12+ years of experience of working in academia. She has completed her Ph.D. in Applied Economics in the year 2012 from University of Lucknow, Lucknow and has qualified CBSE-NET. Her area of specialization is Economics with interest in Statistics, Applied Economics, Indian Economy, Developmental Economics, Microeconomics and Macroeconomics.

She has completed PGDBA from Symbiosis, Pune. She has also completed PGDCA. Her research papers have been published in various peer reviewed National and International Journals in the areas of Humanities & Social Sciences, Business Management like, Int. J. Business and Globalisation, International Journal of Humanities and Social Sciences Invention (IJHSSI), Indian Society for Education and Environment, IOSR Journal of Business and Management (IOSR-JBM) and many more. She has attended many conferences and has presented papers in various institutes like, UPUEA Conference organized by SGRR, International Conference on Energy Storage Technology and Systems, ICOEST, etc. She has also organized Conclaves, FDPs and conferences. She is always in pursuit of challenging assignments that would facilitate the maximum utilization and application of her broad skills and expertise in making a positive difference to the organization.

Currently she is the Academic Coordinator at School of Management & Liberal Studies, The NorthCap University. She has supervised 1 Ph.D. scholar and 1 scholar is currently pursuing her doctoral research under her guidance.

Dr. Neha Kumar is currently working as an Assistant Professor at the School of Management & Liberal Studies, The NorthCap University. She is an Associate Member of the Institute of Company Secretaries of India (ICSI). She holds a Ph.D. in Commerce from Bundelkhand University, Jhansi. She has done her Masters in Commerce from Shri Ram College of Commerce, Delhi University & is an Honors graduate in Commerce from Indraprastha College for Women, Delhi University. Dr. Kumar has also qualified UGC NET in Commerce. She has conducted various training sessions/Workshops/FDPs on Reference Management, Mendeley, Journal Selection and SPSS. She is a certified Mendeley Advisor. She has a keen interest in research & has authored/co-authored papers in various International & National journals indexed in Scopus & UGC. Her areas of specialization include Corporate Finance, Corporate Social Responsibility, and Corporate Governance. She has participated and presented research papers in International and National Conferences.
She has also co-authored three chapters in a book and is also a Guest Editor in three books and journals.

Dr. Kumar has been fortunate to obtain a wide range of corporate and teaching experience of more than 9 years. She has taught as a Faculty of  Commerce & Management in reputed colleges of Delhi University, Guru Gobind Singh University & SGT University.

Dr. Akshat Aditya Rao is a Faculty of Marketing with over 10 years of experience in corporate and academia. An Instrumentation engineer of 2006 batch he started his career with Godrej and completed his MBA in Marketing from Malaviya National Institute of Technology, Jaipur in 2009 and was working with organizations as HCL and Gravita India Limited specializing in the area of Business Development before moving to academia to follow his passion for teaching and training. A PhD in Management from Faculty of Management Studies, University of Rajasthan , Jaipur , he is also UGC-NET qualified in Management. His research interests are e-tail, service marketing and consumer behaviour. He has presented his research in various international/national conferences and has published research articles in various journals of repute.

Dr. Saumya Sharma comes with a blended experience of corporate before shifting to the academics. In her pursuit of academic excellence, she is a firm believer of knowledge upgradation. Apart from her double masters, she holds doctorate degree from ICFAI University Dehradun in the field of training. To touch upon her corporate exposure, Ms. Sharma had been associated with premier organizations like HCL Infosystems Ltd. She explored her interest towards the field of academia while pursuing administrative role in the admissions department of UPES, Dehradun. Her academic and teaching interface, student engagement and research skills were honed during her work experience in the field of higher studies with institutions like IBS, Hyderabad, IMS Unison University, Kelvin Institute and UPES, Dehradun. At present, she is associated with School Of Management and Liberal Studies, The North Cap University, Gurugram. Being an astute academician, her teaching skills have hovered around subjects like Organizational Behavior, Human Resource Management, Career Management, Recruitment & Selection, Training & Development, Performance appraisal, Performance & Management, Syndicate Learning Program, Industrial Management, Professional Ethics, This will guide the scholars to focus on communication skills, interpersonal skills and social skills. Her area of research entails the domains of Organizational Commitment, Emotional Intelligence, Knowledge Management and others. Her extensive contribution towards numerous book chapters, journal articles, conference papers extend a vibrant reflection towards her widely ranging research interest.

She is an acknowledged professional by the Indian Society for Training and Development, New Delhi (ISTD) in the context of training. Her proud moment of her professional stint came to limelight when she received special accolade from the Ex-President of India- Honorable late Shri Pranab Mukherjee. This recognition was an acknowledgement of her securing highest marks and topping the batch at Indian Society for Training and Development, New Delhi (ISTD).

Dr. Mansi Vinaik completed her Ph.D. in Economics from the Department of Economics, Jamia Millia Islamia, New Delhi, with a Doctoral fellowship from the Indian Council of Social Science Research. She did her post-graduation in M.A. (Economics) from the
Department of Economics, Central University of Rajasthan, and graduated in B.A. Honors (Economics), from the University of Delhi. She was the topper of her batch and gold medalist
during her Master's. She is well versed in SPSS & MS Office and has knowledge of R and STATA. She was a Guest Faculty at the Department of Economics, Jamia Millia Islamia for August 2019- May 2020, where she was also a member of the sub-committee for Course and Syllabus Development for the program – “Masters of Science in Banking and Financial Analytics” introduced by Department of Economics in session 2019-20. She has published 8 papers in peer-reviewed Journals/edited books and has authored 1 book. She has presented numerous papers at national and international conferences and seminars. Her areas of research interest include Rural Development, Development Economics, and Econometrics.

Dr. Shaveta Sachdeva is associated with School of Management and Liberal Studies, The NorthCap University as an Assistant Professor of Economics. Her areas of expertise include microeconomics, environmental economics and international economics/business. She has 7 years of work experience in academics, research and administration at institutions of repute. Prior to joining NCU she was associated with the Manav Rachna University as an Assistant Professor. She has also worked with Shree Guru Gobind Singh Tricentenary University and Dayalbagh Educational Institute, Agra. She holds PhD  in Economics from Dayalbagh Educational Institute Agra and is NET qualified. She has published research papers/ book chapters/ articles in various peer reviewed journals in the area of social sciences and management. She has also presented 20+ research papers at both national and international seminars organized by IIT Roorkee, IIBR Pune, Indus Business Academy Noida and IBS Banglore, etc. She is also a certified digital teacher by the ICT Academy.

Dr. Namrata Anand is a faculty of Economics with approx. 4 years of teaching and research experience with quality publications. She is currently working as an Assistant Professor in School of Management at The NorthCap University, Gurgaon. She has worked for more than 2 years at Indian Institute of Foreign Trade, an apex think tank of Ministry of Commerce and Industry. She has approx. 2 years of teaching experience from Dayalbagh Educational Institute (Deemed University), Agra and from Manav Rachna International Institute of Research and Studies, Faridabad. She has completed her Doctorate of Philosophy on the topic entitled “Impact of Microfinance on Sustainable Rural Livelihood: An Analytical Study”. She has completed her Masters of Philosophy and Masters of Arts in Economics. She is UGC-NET qualified and have good number of quality research publications. She has attended numerous International and National Conferences, Faculty Development Programmes, Workshops and Seminars. She has research specialization in International Economics,
Development Economics and Sustainability (Sustainable Livelihood) and Poverty.

Dr. Kanchan Yadav is currently working as an assistant professor at the School of Management and Liberal Studies, The NorthCap University, Gurugram, India. She completed her PhD in Management from SGT University, Gurugram, Haryana. Her teaching interest include Human Resource management, marketing, entrepreneurship etc. Dr. Yadav is actively involved in research along with teaching. She has received best paper award in the international conference. Her research contribution has been published by international refereed journals of repute such as Academy of Marketing Studies Journal, International Journal of Environment, Workplace and Employment, Pacific Business Review International, indexed in reputed databases like Scopus, ABDC and Web of science.

Dr. Deependra Singh is currently working as an assistant professor at the School of Management and Liberal Studies, The NorthCap University, Gurugram, India. He completed his PhD in the area of customer-brand relationship under marketing management from Atal Bihari Vajpayee
Indian Institute of Information Technology and Management (ABV- IIITM), Gwalior, Madhya Pradesh, India. His teaching interests include marketing research and analytics, brand and advertisement management, marketing management, business statistics etc.
Dr. Singh is actively involved in research along with teaching. His research interests include consumer-brand relationship, customer behaviour, branding, retailing etc. related to marketing management. He has presented several research studies at various international and national conferences/seminars. His research contribution has been published by different international refereed journals of repute such as Journal of Relationship Marketing, International Journal of Tourism Cities, Journal of Creative Communications, International Journal of Electronic Marketing and Retailing, indexed in reputed databases like Scopus, ABDC, Clarivate Analytics, Indian Citation Index, EBSCO, Google Scholar etc.

Dr. Purwa Srivastava completed her Ph.D. in Finance from the Department of humanities and social science, Jaypee Institute of Information Technology, Noida, She did her MBA (finance) from Banasthali Vidyapith , Jaipur , Rajasthan. She holds knowledge of econometrics tools in E views and R. She was a Faculty for finance subjects at the MBA Department, ABES engineering college, Ghaziabad for 5 years.  She also holds a corporate experience of 3.5 years in Banking sector. She has published 9 papers in peer-reviewed Journals indexed in SCOPUS, SCI and Google scholar and ABDC.  She has presented papers in International and National Conferences and attended numerous Faculty Development Programmes, Workshops and Seminars. Her area of interest includes Banking, mutual funds, management, Stock markets, and Corporate Finance.

Dr. Akasha Sandhu is currently working as an Assistant Professor at the School of Management & Liberal Studies, The NorthCap University. She holds a Ph.D. in Business Administration from Guru Nanak Dev University. She has done her MBA (Finance and Marketing) with distinction from Guru Nanak Dev University, Amritsar; Dr. Sandhu has also qualified UGC NET JRF in Management. Her professional career is a blend of Industry and Academics. She is passionate about Academics and Research. Her research interests include Corporate Governance, Board Gender diversity, Corporate Internet Reporting and Disclosure Practices. She has published research papers in National and International peer reviewed journals indexed in Scopus/ABDC/UGC Care. She has participated and presented research papers in International conferences and seminars. She has also received Best Research Paper and Cash award in Research Scholar Award Category at 71^stAICC conference organized by Osmania University, Hyderabad.

Dr. Seep Sethi is an academician and an avid researcher in the domain of HR and OB. She has a previous experience of over 5 years and was associated with some of the premier B-schools like Department of Commerce, Delhi School of Economics, University of Delhi and Amity School of Business, Amity University.

She is a B.A. (Hons.) Economics and MBA-HR from Aligarh Muslim University (AMU). She is a Gold Medalist and University Topper at both Graduate and Post-graduate level. She has pursued her Ph.d. in the area of 'Employee Well-being' from Faculty of Management Studies (FMS), University of Delhi.

 

Ms. Harshita Jha completed her Masters in Psychology from Indraprastha College for Women (Delhi University) in 2016. She holds a bachelor's degree in Psychology from Lady Shri Ram College for Women (Delhi University). Harshita has previously worked as a research fellow in the field of Military Psychology, at the Defence Institute of Psychological Research (DRDO, New Delhi). In addition, she was engaged with the All India Institute of Medical Sciences (New Delhi) in the capacity of Field Investigator for the project Longitudinal Aging Study of India (Harmonized Diagnostic Assessment Tool for Dementia). Her primary interest areas include Social Psychology, Environmental Psychology and Indian Psychology.

Mr. Ashish is a gold medalist in M.A. Psychology course from the Kurukshetra University. He has qualified the UGC-NET and the IIT-GATE for Psychology. He has also been a Clinical Psychology Trainee at the Govt. Medical College - Sector 32 Chandigarh. He is currently pursuing his PhD in the field of Social Justice. His core areas in teaching are Social Psychology, Psychological Testing, Research Methodology and Statistics, Personality, Biopsychology and Cognitive Psychology.
His interests also extend to the field of Philosophy, Sociology, Politics, Linguistics and the Legal System. His current research work is related to Obedience, Conformity, Compliance, Attitudes, Motivation, Personality and Human Development.

Minakshi Sehrawat has a rich and dynamic work exposure of eleven years with a mix of industry and academics. She is currently working with School of Management and Liberal Studies, The NorthCap University, Gurugram, Haryana as an Assistant Professor. She has published 14 research publications with nine international and five national- peers reviewed/ indexed/ UGC listed journals under her name. Her vital interest areas are- HRM, Marketing, and Communication.

Ms. Shikha Yadav is a highly committed Academician with over 8 years of experience in the Industry & Education field. She has rich experience in the field of HR in diverse Industries like Manufacturing, Telecom, Education, etc.
Her key expertise is in Recruitment, Talent Management, Training & Development, Employee Engagement, Employee Relations, etc. She has Qualified UGC NET 3 times in Labor Welfare, Industrial Relations & Human Resource Management. She has cleared many PSU exams as an HR Officer like in Indian Oil Corporation Ltd. (IOCL) & Coal India
Limited (CIL).