School of Management and Liberal Studies (SOM)

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Vision
To be a leading management school emphasizing academic excellence, research, innovation, entrepreneurship and developing socially responsible managers.
Mission
- To emphasize on quality of learning and innovation with an industry-aligned curriculum.
- To encourage multi-disciplinary specializations to develop committed and competent industry professionals.
- To provide knowledge in management with an understanding of its applicability on the business environment and community.
- To impart liberal studies to transform students into responsible global citizens who rise above socio-economic, cultural barriers and apply innovation, critical thinking and problem-solving skills.
- Imbibe in learners the ethics, lifelong learning skills and positive attitudes to utilize their analytical mindset and abilities towards making meaningful contributions to society.
- To instil the entrepreneurial spirit among potential future business leaders.
Department USPs

Domain Specialization
90% of faculty members are PhD from the reputed institutions.

Industry Interface
Industry interaction through guest lectures, industrial visits and seminars, Classroom learning through case studies, management games, simulations etc, Curriculum as per industry requirements

Liberal Studies
Interdisciplinary focus, Global platform, Flexibility in employment opportunities.

Student Placements
100% placement assistance for students, Top recruiters-HDFC bank, Nagarro, Zomato, Sqaureyards with the highest package of 14.8 lakhs.

Student Mentoring & Guidance
Individualized attention to students through mentor-mentee meetings, Guidance to students for their personal as well as professional development

Research & Publications
Continuous engagement of faculty members in research activities, Publications in highly reputed, peer reviewed national & international refereed journals.

Holistic Development
Student’s all round development through different clubs and committees focusing on extracurricular and co-curricular activities, Motivation for new ideas through Tinkering lab and Incubation centre.

Smart Classrooms
Excellent learning infrastructure facilities, Access to licensed software, SMART classes, library & electronic resources, ergonomically designed classrooms.

Community Services
Relevant projects undertaken in collaboration with NGOs like CRY, Agewell, Goonj.
Campus Life










Faculty

Prof. Prem Vrat
Pro Chancellor
Ph.D. IIT Delhi
MTech, B.Tech. (Hons), IIT Kharagpur
FNAE, FNASc, FWAPS, FISTE, FIIIE
Chairman, BOG, IIT (ISM) Dhanbad
AICTE- Distinguished Chair Professor
Former Chairperson, BOG, IIT Mandi
Former Founder Director, IIT Roorkee
Former Vice-Chancellor, UPTU, Lucknow (now known as AKTU, Lucknow)
Professor Prem Vrat is the Chairman Board of Governors of Indian Institute of Technology (ISM) Dhanbad and Ex. Chairman, BOG of IIT Mandi. An outstanding academic, Prof. Prem Vrat, is the Pro-Chancellor; Professor of Eminence and Chief Mentor at The NorthCap University, (ITMU earlier) Gurugram. Just prior to joining ITMU as the Vice-Chancellor, in September 2011, he was Professor of Eminence at the MDI, Gurugram. Prof. Vrat was Founder-Director, IIT Roorkee; Vice-Chancellor, U.P. Technical University, Lucknow; Professor; Head Centre for Management Studies, Coordinator Applied Systems Research Program, Dean, Dy. Director and Director (Officiating) at IIT Delhi; Professor and Division Chairman at the Asian Institute of Technology, Bangkok. He is an Honorary Professor at IIT Delhi and was Distinguished Adjunct Professor at AIT, Bangkok. He was Chairman, Board of Governors of WIT, Dehradun. He is an AICTE- Distinguished Chair Professor. He was the first alumnus of IIT Kharagpur to have become an IIT Director. He was Honorary Research Fellow at the Department of Engineering Production, University of Birmingham, UK and International Visiting Fellow at the University of Western Sydney, Australia and has visited 22 countries. He has been teaching, conducting research and offering consulting for the past 55 years. He was a National Merit Scholarship holder during his B.Tech.
He has guided 50 PhD theses, 118 M Tech. and 65 B.Tech. major projects on Industrial Application of Systems Approach and Management Science. He has published more than 515 research papers in reputable journals and proceedings of international and national conferences. His research papers have received more than 10026 citations with h-index of 43, i-10 index of 97 and g-index of 98 and maximum citation of a paper as 1990 (as per google scholar). His research papers received on an average about 650 google scholar citations each year (7-years average). He has authored/co-authored 7 books and completed 5 sponsored projects and 36 consultancy assignments. His book, ‘Productivity Management: A System Approach’ received awards from DMA as well as ISTD. His book, ‘Materials Management: An Integrated Systems Approach’ published by Springer Nature is available worldwide both in print and e-book versions. He is a Fellow of the Indian National Academy of Engineering, National Academy of Sciences, World Academy of Productivity Sciences, ISTE and the IIIE. Recipient of multiple awards and recognitions, Professor Vrat was conferred Doctor of Engineering (Honoris Causa) by Bundelkhand University; Distinguished Alumnus Award by IIT Kharagpur; Distinguished Service Award by IIT Delhi; Outstanding Contribution Award for National Development by IIT Delhi Alumni Association; Uttaranchal Ratan Award; Lillian Gilbreth Award; 15 Best Paper medals and prizes. Prof. Prem Vrat was conferred the National Systems Gold Medal by the Systems Society of India (SSI), and Honorary Membership of IIIE, the highest recognition by IIIE. SAE India Foundation bestowed on him the ‘Guru’ Award for his outstanding contributions. He was conferred the ‘Life -Time Achievement Award’ at the 18th Annual International Conference of the Society of Operations Management at IIT Roorkee in December 2014. He received Dr. M.C Puri Memorial Award of ORSI for his outstanding contribution for promotion of Operational Research in India and Life -Time Achievement Award-2017 by the Indian Institution of Industrial Engineering for Outstanding contributions to the Industrial Engineering Profession and the Society. Re-Think India conferred on him the” Visionary Edu-leader of India” Award on the 11 December 2017 given by Former President Shri Pranab Mukherjee. He was conferred the Lifetime Achievement Award by Systems Society of India and Dayal Bagh Educational Institute at DEI, Agra on 5th March 2018. U.P Chief Minister felicitated him on the 26 July 2019 for his valuable contributions as Vice-Chancellor of UPTU, during his tenure. IEOM Society International based in the USA conferred on him “The Distinguished Educator Award”,2021 for his distinguished achievements, contributions and life -long dedication to the Industrial Engineering and Operations Management Profession. He received “The Great Indian Teacher Award (GITA 2021) conferred during LEAD Global Conclave on 4th September 2021.He received APAC Educational Leadership Award in recognition of exceptional Leader who made a difference and extraordinary contribution to education sector on 3rd December 2021. He was selected for the prestigious “Atma Ram Puraskar” by Central Hindi Institute under Ministry of Education, Government of India for 2018. IMT Ghaziabad conferred on him the Lifetime Achievement Award on 27th July ,2022 in POMS, India ICESCO. He was conferred the QCI Quality Champion Award by NBQP-under outstanding Jury Selection category in 2022.
He has been on the Board of Governors of many technical institutions and universities, on the editorial boards of many National and foreign journals. He was Chairman (NWRC) of AICTE; Chairman, PEC of NPEEE; Chairman, Working Group on HRD in IT, Member, JNU Court; Member of Ad hoc Task Force (ATF), Independent Director on the Board of Air India; Co-Chairperson, RAC-DRDO, Member, Advisory Group of Experts for Technology Upgradation in Indian Railways, and Member, EC of YMCA University and CUH. He was Chairman INAE Forum on Engineering Education, Member, Board of Governors of NITIE and Member Task Force by MOE on Engineering Education in Regional languages, Chairman, National Credit Framework and Chairman of the AICTE- Visvesvaraya Best Teacher Awards Committee for 2020 and 2021.

Prof. G R Chandrashekhar
Dean, School of Business
Prof G R Chandrashekhar has nearly three decades of experience in industry and academia. His experiences largely span Consulting, Business Development, Teaching and Research. He has had opportunities to work in India, Middle East, Europe, and USA.
He has presented research papers in international conferences, published in international journals, and guided doctoral scholars. He has authored a ‘Complexity Corner’ series in Business Standard. His area of teaching and research has largely spanned Business Analytics and Strategy.
He has held leadership positions in industry and academia. He has worked with ABB, Satyam Computers, IIMs Indore, and Ranchi amongst other organizations.
He holds a Ph. D (FPM) from IIM Lucknow, an MBA (PGDM) from IIM Bangalore and B.E from College of Engineering, Osmania University.

Dr. Sona Vikas
Professor & Head, School of Management & Liberal Studies
PhD, Guru Gobind Singh Indraprastha University, Delhi
MTA, Devi Ahilya University, Indore
BA (English) Hons, Delhi University, Delhi
Dr Sona Vikas is a PhD from GGSIP University Delhi, a University Topper and Gold Medalist during Post-Graduation, a UGC-NET qualified professional, has more than 24 years of experience in Industry and Academics. Her area of expertise lies in HR and OB. She has to her credit more than 100 research papers in International and National journals, edited books and conference proceedings. She has been an author of 6 edited books and 1 text book. She is also a Master Trainer for the ICP-CSR Certificate Programme (under IICA, Ministry of Corporate Affairs, Government of India). Leadership skills and pro-people skills are her forte. She is known for her proactiveness, adeptness in multi-tasking, handling work under all kinds of pressure, her positivity and optimism. With her Industry Experience in HR, Sales, MIS and Quality she brings in a lot of practical insights in the classroom. Student mentoring and conducting behavioural training programmes for both students and corporates is where her heart lies. She has been conducting training for corporates, teachers and senior students at various colleges and schools in Delhi and NCR. She has been invited as a speaker and resource person at several national level platforms to deliver sessions in diverse areas.

Dr. S.K. Breja
Professor
PhD from IIT Delhi
Professor (Dr.) S.K. Breja is a Quality professional and Distinguished Professor for Strategic management, Operations management and Supply chain management, at School of Management and Liberal Studies, The NorthCap University Gurugram. He is PhD from IIT Delhi in TQM and Business Excellence and has total of 40 years of combined industry and teaching experience. At National Council for Cement and Building Materials (NCB), where he worked during 1986-2018, he headed three departments and superannuated as senior scientist and Joint Director on 31st October 2018. Prior to joining The NorthCap University, he worked as Professor of Operations management, Logistics and Supply chain management, Global sourcing and business development, Consumer behavior and HOD-MDP and Consultancy at JIMS Kalkaji, New Delhi.
Dr. Breja worked at NCB for more than 32 years. He has nearly 25 years experience in consultancy, teaching and training large number of industry professionals and PG diploma students in management systems, TQM and cement and concrete technology. He has held workshop on SQC at UltraTech (Grasim and L&T group) cement plants and conducted training on ISO/IEC 17025 and cement, concrete and building materials at many cement plants and thermal power plants, including NTPC Korba, Indira Sagar Project, Khandwa and Sardar Sarovar project, Ahmadabad. He is ISO 9001 certified Lead Auditor and ISO/IEC 17025 and ISO/IEC 17043 certified Internal Auditor. He has successfully led many research and consultancy projects for cement and process industry and Department of Science and Technology, Government of India, implemented 58 PT schemes, visited more than 50 cement plants for consultancy assignments, developed 42 CRMs and organized many training programs, workshops and national seminars, and 15th NCB international seminar. Under his leadership, NCB achieved the distinction of getting ‘first in the country accreditation’ by NABL (National Accreditation Board for Testing and Calibration Laboratories) for Proficiency Testing (PT), and also by CSIR-NPL, New Delhi for Certified Reference Materials (CRMs) and the stamp of Bhartiya Nirdeshak Dravyas (BNDs). He was the coordinator of National Award for Quality Excellence for Cement Industry from the year 2000 to 2018. He has also won Best Scientist award at NCB in the year 2000 and six best paper awards at International Seminars during his career. Overseas Visits/training: He has received training from JICA (Japan International Cooperation Agency) on “Total Quality Control and Standardization Activities”, in Japan, where he visited several Deming Prize companies like Mitutoyo Corporation, Sharp Corporation and Denso Polymer, won three awards including a medal awarded by Professor Takahashi during training. He also received UNIDO training in India, Germany and Austria on ‘Development and adoption of appropriate technologies for enhancing productivity in the cement sector’ and attended meeting at UNIDO HQ Vienna in 2017. He delivered country’s welcome address at 14th TCMB seminar in 2018 in Turkey. Dr. SK Breja has 95 publications and presentations in National and International journals/ seminars/conferences to his credit.

Dr. MS Turan
Adjunct Professor
Ph. D. Kurukshetra University, Kurukshetra 1986
M. Phil (Com.) Kurukshetra University, Kurukshetra 1980
M. Com Kurukshetra University, Kurukshetra 1979
B. Com Kurukshetra University, Kurukshetra 1977
Earned more than 36 years of teaching and research experience and more than 21 years experience of academic administration in different positions like officiating VC, University Registrar, Dean Academic Affairs, Dean Faculty, Chairperson UTD & Board of Studies, Director of Distance Education, Proctor, Dean Students Welfare, Member Secretary to all Statutory Bodies of the University, University Librarian, Chairperson High Power Purchase Committee, Chairperson Investment Committee and many more. Also had a tenure as Adl Director of The Institute of Chartered Accountants of India and Independent Director in corporate sector.
Successfully guided 31 PhD scholars , published more than 80 research articles and 6 reference books. Received 10 awards and appreciations including 5 best research paper awards in international conferences. Got honorary position as Certified Financial Consultant and membership of Institute of Financial Consultants USA. Associated with several international, national, state level bodies and institutions as expert/member. Remained instrumental in all new initiatives at University level and worked closely with social organizations. Above all, I continue to enjoy the success of my all students whom I taught and guided since my joining teaching career in 1981. Being in high positions, they comprise my rich portfolio of assets earned in my spotless career.

Dr Deergha Sharma
Associate Professor
PhD, University of Rajasthan, Jaipur
Dr. Sharma is an associate professor of finance with more than fifteen years of
work experience. With more than twenty-five publications, her research has been in various journals of international and national repute, including the journals listed in Scopus, Web of Science, and the ABDC Journals list. She has one edited book published by IGI Global USA and one Indian patent to her credit. She has presented her research work at several international and national conferences organized by leading business schools and currently supervising four research scholars at The NorthCap University. Her key research areas are banking sector operations, financial modeling, sustainability, fuzzy logic and decision-making.

Dr. Neha Kumar
Assistant Professor (Selection Grade)
Ph.D. in Commerce from Bundelkhand University, Jhansi
Masters in Commerce from Shri Ram College of Commerce, Delhi University
Honors graduate in Commerce from Indraprastha College
Dr. Neha Kumar is currently working as an Assistant Professor at the School of Management & Liberal Studies, The NorthCap University. She is an Associate Member of the Institute of Company Secretaries of India (ICSI). She holds a Ph.D. in Commerce from Bundelkhand University, Jhansi. She has done her Masters in Commerce from Shri Ram College of Commerce, Delhi University & is an Honors graduate in Commerce from Indraprastha College for Women, Delhi University. Dr. Kumar has also qualified UGC NET in Commerce. She has conducted various training sessions/Workshops/FDPs on Reference Management, Mendeley, Journal Selection and SPSS. She is a certified Mendeley Advisor. She has a keen interest in research & has authored/co-authored papers in various International & National journals indexed in Scopus & UGC. Her areas of specialization include Corporate Finance, Corporate Social Responsibility, and Corporate Governance. She has participated and presented research papers in International and National Conferences.
She has also co-authored three chapters in a book and is also a Guest Editor in three books and journals.
Dr. Kumar has been fortunate to obtain a wide range of corporate and teaching experience of more than 9 years. She has taught as a Faculty of Commerce & Management in reputed colleges of Delhi University, Guru Gobind Singh University & SGT University.

Ms. Preeti Malhan
Assistant Professor
M.Phil in Economics from Maharishi Dayanand University
Ms. Preeti is M.Phil in Economics from Maharishi Dayanand University. She is working as an Assistant professor at the university. She qualified for the UGC-NET (3 times). She has been an NCC cadet in her graduation days and a student athlete, where she won many medals.
Before beginning her teaching career at Chandigarh University, Gharuan, she served as an Economist at Ainauts for 2.5 year where she was actively engaged in quantitative research. She has extensively studied econometrics models and software’s
She has also interest in exchange rate determination and how monetary policy, macroeconomics news and beliefs impact exchange rate movements.
Recently she has started to look on cognitive abilities over time and the effect on productivity performance and wellbeing. Part of this new research, efforts will also investigate whether dance based exercise can reverse cognitive ageing. She is currently authoring book on Human behavior & Productivity.
Her areas of command in teaching are Econometrics, Macroeconomics, Microeconomics, Statistics and Research Methodology. Her interests also extend to Psychology, Philosophy, Sociology, Politics and Environmental Sciences.Her teaching methods are memory based and oriented towards preparing the students for professional careers and higher courses from top institutes.

Dr. Seep Sethi
Assistant Professor
Dr. Seep Sethi is an academician and an avid researcher in the domain of HR and OB. She has a previous experience of over 5 years and was associated with some of the premier B-schools like Department of Commerce, Delhi School of Economics, University of Delhi and Amity School of Business, Amity University.
She is a B.A. (Hons.) Economics and MBA-HR from Aligarh Muslim University (AMU). She is a Gold Medalist and University Topper at both Graduate and Post-graduate level. She has pursued her Ph.d. in the area of 'Employee Well-being' from Faculty of Management Studies (FMS), University of Delhi.

Dr. Chand P. Saini
Assistant Professor (Selection Grade)
PhD: IMSAR, Maharshi Dayanand University, Rohtak
MBA: Rai Business School, New Delhi
NET/JRF: UGC
Dr. Chand P. Saini is Faculty in Marketing, Retail Management and Consumer Behavior. Dr. Saini holds more than 14 years of experience in teaching, research and academia. He holds a doctorate in Management on the topic" issues and challenges involved in E-tailing and its influence on buying Behavior." He holds a Masters degree in Management and Commerce and has qualified UGC NET in both disciplines and the Junior Research Fellowship in Management award. Dr. Saini has authored and co-authored more than 30 research papers, including ABDC, UGC care, Scopus, and Web of Science listed journals and has presented his research at more than 50 conferences of national and international reputation, including IITs and IIMs and has been awarded best research paper awards. He, with his name, has five cases published at Case Centre UK. Dr. Saini has guided four research scholars to complete their research journey in their doctoral program. Dr. Saini has been the editor of the book published by CRC Press and successfully edited a special issue on "Integration of analytics, optimization, and marketing for the growth of businesses in emerging economies" for Transnational Marketing Journal, published by Transnational Press London, indexed in Scopus. He has attended and conducted various seminars, workshops and Development programmes in his field. He has chaired technical sessions in the International conferences of his domain and is a reviewer to journals under Inderscience and IGI Global. Dr. has been invited to various places for expert lectures in research and in his domain.

Dr. Shaveta Sachdeva
Assistant Professor
PhD in Economics from Dayalbagh Educational Institute Agra
Dr. Shaveta Sachdeva is associated with School of Management and Liberal Studies, The NorthCap University as an Assistant Professor of Economics. Her areas of expertise include microeconomics, environmental economics and international economics/business. She has 7 years of work experience in academics, research and administration at institutions of repute. Prior to joining NCU she was associated with the Manav Rachna University as an Assistant Professor. She has also worked with Shree Guru Gobind Singh Tricentenary University and Dayalbagh Educational Institute, Agra. She holds PhD in Economics from Dayalbagh Educational Institute Agra and is NET qualified. She has published research papers/ book chapters/ articles in various peer reviewed journals in the area of social sciences and management. She has also presented 20+ research papers at both national and international seminars organized by IIT Roorkee, IIBR Pune, Indus Business Academy Noida and IBS Banglore, etc. She is also a certified digital teacher by the ICT Academy.

Dr. Renu Yadav
Assistant Professor
Ph.D. : Ph.D. (Business Management) from Guru Jambheshwar University Hisar.
UGC NET Qualified
Post Graduation : MBA (Finance) from MD University Rohtak
Dr. Renu Yadav is Faculty in Finance, Strategic Management and Auditing. Dr.Yadav holds 6 years of experience in teaching, research and academia. She holds a doctorate in Management on the topic "Efficiency and Productivity of Indian Commercial Banks." She holds a Masters degree in Management and has qualified UGC NET in the same. Dr. Yadav has authored and co-authored research papers in UGC Care listed and Peer Reviewed Journals and also presented research paper in the international conference. She has attended various seminars, workshops and Development Programmes in her field.

Ms. Harshita Jha
Assistant Professor
Masters in Psychology : Delhi University
Bachelor's degree in Psychology : Delhi University
Harshita Jha is currently working as Assistant Professor, Psychology at The NorthCap University, Gurugram, Haryana. She completed her Masters in Psychology from Indraprastha College for Women (Delhi University) in 2016. She holds a bachelor's degree in Psychology from Lady Shri Ram College for Women (Delhi University). Additionally, she holds a post-graduate diploma in guidance and counseling from Jamia Millia and Islamia. Harshita has previously worked as a research fellow in the field of Military Psychology, at the Defence Institute of Psychological Research (DRDO, New Delhi). In addition, she was engaged with the All India Institute of Medical Sciences (New Delhi) in the capacity of Field Investigator for the project Longitudinal Aging Study of India (Harmonized Diagnostic Assessment Tool for Dementia). Her primary interest areas include Social Psychology, Environmental Psychology, and Indian Psychology. She is especially interested in applying psychological theories and concepts to public policy.

Jyotika Goyal
Assistant Professor (Psychology)
PhD:Amity University, Haryana
Having done her Ph.D. in Psychology from Amity University, Haryana, Jyotika Goyal has around 7+ years of corporate experience. She has done her post graduation in Psychology and graduation in English Literature. She is also a German-Language literate from Goethe-Institut. With dedicated and sincere efforts, she has now joined NCU as an Assistant Professor in Psychology and aims to bring about the best in her students and work efficiently for the Institution.

Dr. Samiksha Jain
Assistant Professor (Psychology)
PhD(Psychology): Amity University, Noida.
Dr. Samiksha Jain is currently working in The NorthCap University in School of Management and Liberal Studies as an Assistant Professor of Psychology. She had completed her PhD (Psychology) from Amity University, Noida on the title "Development of a tool for measurement of the Desire for Sexually Explicit Materials (SEM)". She was a Gold Medalist in her academic year of Masters Clinical Psychology. Prior to the current job, She has served Amity University, Noida as Assistant Professor and Government of Delhi as an Empanelled Psychologist. She has more than 15 research papers published in the International or National journals (listed in SCOPUS, UGC care Journals, Group-1, peer reviewed journals). She has presented many papers in International and National conferences. She has organized International conferences in Turkey and New York city. She has guided various UG/PG level students in their dissertation projects. She is certified in Cognitive Behavioral Therapy, SPSS, Number analysis, Signature Analysis and Career Counselling. Her specialization is Clinical Psychology, Counselling Psychology. She has attended various seminars, workshops and Development Programmes in her field.

Prof. Prem Vrat
Pro Chancellor

Prof. G R Chandrashekhar
Dean, School of Business

Dr. Sona Vikas
Professor & Head, School of Management & Liberal Studies

Dr. S.K. Breja
Professor

Dr. MS Turan
Adjunct Professor

Dr Deergha Sharma
Associate Professor

Dr. Neha Kumar
Assistant Professor (Selection Grade)

Ms. Preeti Malhan
Assistant Professor

Dr. Seep Sethi
Assistant Professor

Dr. Chand P. Saini
Assistant Professor (Selection Grade)

Dr. Shaveta Sachdeva
Assistant Professor

Dr. Renu Yadav
Assistant Professor

Ms. Harshita Jha
Assistant Professor

Jyotika Goyal
Assistant Professor (Psychology)

Dr. Samiksha Jain
Assistant Professor (Psychology)
Societies and Clubs








ASQ

Economic Collective Club
Against the backdrop, School of Management started with a society named as, “The Economic Collective”. The details are as follows:
The motive of the society is to understand, interpret, and explain the changes in the society in general and the economy in particular.
Objectives:
- To organize events such as seminars, discussions, talks etc. for the students and the faculty.
- To help students get a real feel for the abstract economic concepts and teachings.
- To engage students in organizational, creative and leadership roles so as to prepare them for the world outside.
- To collaborate with other such collectives from several other universities for events and programs.
- To enhance the research area of the faculty members as well as the students in the field of Economics.
Organizational Structure:
- 2/3 Teachers-in-charge to guide and mentor the students at the top.
- Organizational wing- to manage and actuate the events that will be organized.
- Creative/ Technical wing- to manage the social media ( Facebook page etc.) for the collective, make event posters and come up with ideas for the collective.
- Outreach wing- To solely focus on communications outside the university and getting in touch with other collectives for events and collaborations.
- Editorial wing (could be set up later on) – To come up with one annual publication from students as well as faculty to give students a taste for writing and publications.
- The wings shall be open to students from all schools and programs having an inclination towards economics.
- Every student member can get a Leadership certificate for his/her role that can be useful for him during his job interview or further studies.

Extra-Curricular Club

MANOVRITI-THE MENTAL HEALTH AND COMMUNITY SERVICES CLUB
We envision a society which reaches out to underprivileged communities for their mental well being. Psychology as a discipline doesn’t restrict to couch counselling that can be afforded by only a few sections of society; it also reaches out to people who are marginalised and need much more attention. The Club proposes to arrange such platforms where such services can be provided.
The objectives of the Club are:
- To spread the knowledge of mental illness(s) among the various underprivileged communities.
- To connect the with various NGOs providing counselling services to them.
Students attend webinars, talks by various mental health practitioners and organise engaging events which will help them understand and inculcate skills required in their respective field.
The Club has organised events like a webinar on 'SUICIDE PREVENTION IN THE AGE OF CORONA' , mental health workshop titled “ABCs of MENTAL HEALTH” (Exploring self identity. Physiology of Mental illness, stigma, selfcare and celebrated the Mental Health Week by organising an event -LIVING IN THE PANDEMIC. Students shared what their mode of coping with the pandemic was and expressed their thoughts in various art forms like poetry, music, photography, painting, cooking etc.

Marketing Marvels
Objectives of the club are:
To overtly emphasize on developing the career and over-all personalities of its members preparing them for the challenging roles of corporate and business ventures ahead of them.
- To help students build networks in pursuit of their professional objectives to participate in activities that enrich students’ exposure to real world marketing.
- To bring to them application-based insights and opportunities like brand related contests, business quizzes, eminent guest lectures, marketing workshops, role plays, and, content related activities, slogan/ jingle making, other volunteer events.
- To Instill in them problem solving aptitude, healthy competitiveness and decision-making abilities using the theoretical knowledge in finding practical solutions to various industry/ marketing related issues.
With events having both internal and external perspective, the club offers a series of mindful events. Events, led by future marketers and mentored by marketing professors’, grounds on the principles of inquisitiveness and exploration. Brandathon (The Brand Quiz), Instamashup (The Marketing extempore) and Ad Mad are signature events of the club. The club perfectly acts an enabler of contemporary marketing thoughts and skills among marketers of tomorrow. As it says, a business has two important functions- Marketing & Innovation.

Social Club
Social Club
Social club at SOM aims to sensitize students towards the societal needs for creating a better society.
School of Management organized a one-day seminar on 2nd Nov, 2018 on “Transitioning from Corporate Social Responsibility to Corporate Sustainability Education.” The invited speakers were Ms Mamta Saikia (COO, Bharti Foundation), Shobhit Bhatnagar (PwC, alumnus-SOM), Mr Hitesh Sharma (National Manager, Ricoh India Ltd.), Mr Pravin Malick (Environment Director, South Asia markets, Tetra Pak India) and Ms Sweta Bhattacharjee (Mobile Creches). The students’ participation was quite overwhelming with over 125 registrations from across the university and non-NCU students. Each speaker stressed on the point of giving back to the society while integrating the same with their corporate objectives and shared how they have been doing it. This was coordinated by Dr Sushmita B Waraich and Dr Deergha Sharma.

Synergy Club
Synergy club
Synergy club – School of Management, organises various co-curricular activities for the students at the department, as well as the University level. These activities are designed to promote the all round development of the student. Dr. Shelly Singhal is coordinating events organized under this club. Some of the activities organised by Synergy Club in January –June, 2018 are as follows:
AD MAD Show
Where creativity meets madness: AD MAD show was organised for SOM students. Its objective is to acquaint the students about promotional strategies in marketing through advertisements. It comprises of a humorous & conceptual Ad presentation by the students where students in teams are provided an innovative product that is not yet launched in the market and they are expected to present an Ad of maximum 1 minute.
Case Study Analysis
Case study analysis was organised for SOM students. It provides students a platform to apply the learning in the classroom to an actual business challenge. Case studies strengthen the student’s grasp of management theory, by providing real-life examples of the theoretical concepts.
Extempore
Extempore will be organised by the club at the University level. In it a random topic will be assigned to the student and they will speak on for 2-minutes. This will test the student’s presence of mind, awareness, confidence and fluency in language.
Business Quiz Quiz will be organised by the club at the University level. It will be conducted through OTMS. The Objective will be to test the student’s general awareness and business acumen. It will consist of six different sections which will encourage students to look beyond their textual knowledge.
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