In 2021, under the aegis of NCU, the School of Management has started NCU Case Research Centre with a vision to give its students real-world problems to tackle, make inquiries, do discoveries, and be excited for innovative thinking and creative learning. With this, we enable them to find a trustworthy place to grow, practice, take risks, and feel comfortable with their learning ways in entrepreneurial classrooms. Here, students of all courses learn by synergizing information and bring meaningful educational experiences. The central idea is to enable them to connect, accelerate, and outgrow themselves around self, culture, environment, and finally, the world.

Search Cases In Your Discipline

Strategic Management
Information Technology
Business Intelligence
Business Analytics
Psychology, Ecology, Economics and Environment
Sales & Marketing
Operations and Production
Business Ethics, Indian Ethos & Values


  • Focus on management issues from all functional areas
  • Focus on global developing economies and emerging economies
  • Focus on data driven and technology oriented aspects
  • Focus on social and ecological issues
  • Focus on small, medium and entrepreneurial organizations


  • To Develop, Deposit and Distribute management cases from various business functional area, including cross disciplinary issues.
  • Inculcate the case based teaching pedagogy ecosystem among the various management programs offered under the school.
  • Conduct workshops/FDPs for external and internal participants.
  • Collaborate with industry for joint case development, leading to industry academic interface.
  • Develop a repository of cases for use of educators, trainers and corporates for teaching and training needs.

Upcoming Events

Workshop/FDP: Workshops and FDPs will be conducted to train all the interested individuals in case research and writingtwice in a year that is in the month of June and December.
Case Conference: It will focus to help case authors write cases effectively and develop skills to create a more enriching environment in the classroom for their students.
Case Competition: It will be student led on the basis of summer internships.
Case Analysis Competition: it will be conducted twice once in every semester.
Case Alignment with MBA:Before beginning of new academic year.

Reviewer Board

Dr. shailesh Pandey, Jaipuria Institute of Management, Indore, India.
Dr. Ruchi Gupta, Shaheed Bhagat Singh College, University of Delhi, India.
Dr. Lalatendu Kesari Jena, XIM University, Bhubaneswar, India.

Advisory Board

Ms. Sangeeta Menon, Emerald Publishing.
Dr. Sudhir Rana, College of Healthcare Management & Economics, Gulf Medical University, UAE.
Prof. (Dr.) Bikramjit Rishi, EU fellow & IMT, Gaziabad, India.

Managing Committee

Prof Swaranjeet Arora, Head of Department & Professor, School of Management, NCU, India,
Email id: swaranjeetarora@ncuindia.edu; Ph. 9826210409
Prof Nimit Gupta, Professor, School of Management, NCU, India,
Email id: nimitgupta@ncuindia.edu, Ph. 9810955133
Dr Shaveta Sachdeva, Assistant Professor, School of Management,
Email id: shavetasachdeva@ncuindia.edu, Ph-9810415407
Ms Minakshi Sehrawat, Assistant Professor, School of Management,
Email- minakshisehrawat@ncuindia.edu, Ph-7652800311
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