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Media and Entertainment
About
The Bachelor in Visual Communication offers students a well-rounded education, covering video production, photography, and graphic design. This program provides a hands-on experience, allowing students to develop expertise in storytelling through video, capture compelling images through photography, and master the fundamentals of graphic design. Graduates emerge with a diverse skill set, ready to navigate various roles in the dynamic field of visual communication.
Semester 1
- Media Communication Concepts
- Fundamentals of Photography
- Fundamentals of Video Production
- Design Concepts and Principles
- Environmental Studies
- Human Values & Professional Ethics
Semester 2
- Genres of Photography
- Concepts of Cinematography
- Typography and Study of Brands
- Fundamentals of Digital Image Processing
- Effective Comm-I
- Minor Project
Semester 3
- Media Laws and Ethics
- Lighting Techniques
- Fundamentals of Video Editing
- Design for Print
- Effective Comm-II
- Foreign Language Elective
Semester 4
- Design for Web
- Fundamentals of Audio Visual Production
- Fundamentals of Motion Graphics
- Research Techniques
- Open Elective-I
- Summer Internship
Semester 5
- Commercial Photography
- Digital Video Production
- Graphic Designing
- Advance Image Processing
- Advance Video Editing
- Digital Marketing
- Open Elective-II
Semester 6
- Advertising Photography Project
- Video Production Project
- Website Design Project
- Social Media Campaign Project
- Graduation Project 1
- Open Elective-III
Learning Outcome:
- Proficiency in crafting compelling narratives through video production, showcasing advanced storytelling and cinematic techniques.
- Mastery of advanced photography skills, capturing impactful images with precision and creativity.
- Application of principles in graphic design, resulting in the creation of visually appealing and effective communication materials.
- Practical problem-solving using acquired knowledge to address real-world visual communication challenges.
- Versatile skill set development, ready for success in diverse roles within the dynamic visual communication industry.
Career Options:
- Digital Content Creators
- Photographers
- Photo retouchers
- Video editors
- Production assistant
- Graphic designers & illustrators
- Freelancer artists
- Creative Director
- Digital Producer
PROSPECTIVE COMPANIES FOR Visual Communication
- Aajtak
- The Cameraman
- Rainsong Films
- Dreamcatches Films Pvt Ltd
- Little Lamb Films
- Fireweaver Films
- Twogether Studios
- Earlyman Film
- The Moon Studio
- Offroad Films
- NDTV India
- Hindustan Times
- Chrome Pictures
Programme Educational Objectives (PEOs)
- Graduates will be able to proficiently create engaging narratives through advanced video production techniques.
- Graduates will be able to master advanced photography skills, capturing impactful images with precision.
- Graduates will be able to apply principles of graphic design, creating visually compelling communication materials.
- Graduates will be able to develop a versatile skill set for success in various roles within the dynamic industry.
- Graduates will be able to exhibit creativity and innovation in producing visually engaging content.
- Graduates will be able to contribute effectively to collaborative visual communication projects in diverse professional settings.
Programme Outcomes (POs)
- Create, direct, produce, and manage diverse digital visual content, integrating technical and artistic research aspects.
- Cultivate technical expertise in Photography, Filmmaking, Audio and Video Editing, and Graphics.
- Analyse, critique, and craft visual messages, gaining insight into the significance of visual communication in society.
- Showcase expertise in various software and tools to convey ideas effectively through visual media.
- Produce content in suitable forms and styles for diverse audiences, media professions, and institutions, adhering to fairness and accuracy.
Programme Specific Outcomes
- Graduates will master technical expertise in Photography, Filmmaking, Audio and Video Editing, and Graphics.
- Graduates will proficiently create, direct, produce, and manage diverse digital visual content, integrating technical and artistic research aspects.
- Graduates will apply critical analysis to craft visual messages, understanding the significance of visual communication in society.
- Graduates will showcase expertise in various software and tools, effectively conveying ideas through visual media.
- Graduates will produce content in suitable forms and styles for diverse audiences, media professions, and institutions, adhering to fairness and accuracy.
Minimum Eligibility Criteria
BSC Visual Communication
10+2 (English Medium) examination conducted by Central Board of Secondary Education or equivalent examination from a recognised board with an overall aggregate 50%.
Financial Assistance
Programme Fee
For Year 2024-25
FOR INDIAN STUDENTS
Total Annual Fee: Rs. 1,50,000/- (Tutition Fee: Rs. 1,20,000/- & Development Fee: Rs. 30,000/-)
FOR NRI STUDENTS
Annual Fee – Rs. 2,30,000/-
OTHER FEE
- Caution Money: A sum of Rs 10,000/- to be charged from each student seeking admission to the University in the Academic Year 2024-25. The amount is interest free and will be refunded to the students at the time of withdrawal or at end of their programmes, whichever is earlier, after deduction of dues, if any.
- Alumni Association Fee: A onetime Alumni Association fee of Rs. 1,000/- for all programmes is payable by all students.
- Industry Employability Aptitude Test Fees: Industry Employability Aptitude Test fees of Rs. 1,500/- is payable.
- Youth Red Cross Fund : Rs. 80/- is payable by all students
Hostel Fee (where applicable) Rs. 75,000/- per semester
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FAQs
The basic eligibility criterion for a visual communication (or Viscom) undergraduate course is completing 10+2 from a recognized board with at least 50% marks. An art background is not a prerequisite for this course.
No, you do not need a background in art to pursue this program.
The program offers three specializations: Video Production, Photography, and Graphic Design, allowing students to focus on their specific area of interest.
Practical aspects are at the core of our program. Students engage in hands-on projects, internships, and workshops to apply theoretical knowledge in real-world scenarios. The emphasis is on building a strong portfolio that showcases their practical skills and creativity.
The curriculum is regularly updated to align with industry trends. Faculty members often have industry experience, and there are collaborations with professionals and organizations, ensuring students gain insights into current practices and technologies.
Yes, We provide placement assistance to all students fitting the eligibility criteria.
The curriculum is designed to incorporate the principles of the new education policy, emphasizing a holistic and skill-oriented approach. It integrates practical training, industry exposure, and interdisciplinary learning to enhance students’ overall development.
Yes, B.Sc. Visual Communication is a UGC-certified 3-year degree that has enough course credits for you to apply for a master’s degree.
The media industry is moving towards a multi-disciplinary approach, i.e., most of the time, companies prefer to have candidates who can shoot videos and create artwork and photographs. Creating professional-looking content for companies is of the highest priority to be relevant in today’s time. BSc. Visual communication is designed to impart holistic, experiential, and globally relevant knowledge in Photography, Video Production, and Graphic Designing. Students will work on curated projects and be able to choose a specialization in Commercial Photography, Digital Video Production, or Graphic design to make them industry ready.
Yes, the course shall help you learn photography from basics to intermediate. In the final year, you may specialize in Commercial Photography to understand the finer nuances.
A visual communication expert is responsible for the visual brand of a company, focusing especially on social media and content marketing activities to design the visual aspects that capture the customers’ attention and efficiently communicate the brand’s message
Some of the most attractive job profiles for visual communication experts are:
- Web designer
- Photojournalist
- Graphic designer
- Art director
- Communications manager
- Visual merchandiser
- Digital content creator
Visual communication experts are some of the most sought-after professionals in today’s business environment. As they can work creatively with different media formats, they have the opportunity to find their niche and grow or leverage their multi-disciplinary expertise to create an all-around visual communication experience.