*B.Des Communication Design
About
The B.Des in Communication Design at The NorthCap University with knowledge partner Seamedu is a comprehensive, future-oriented undergraduate programme that prepares students to become skilled visual communicators and user experience designers for today’s media, digital, and interactive industries. The programme offers students the choice to specialise in Visual Communication or UI/UX Design, allowing them to align their learning with their creative strengths and career goals.
Rooted in strong design fundamentals such as drawing, visualization, typography, semiotics, visual hierarchy, and communication theory, the curriculum integrates storytelling, media production, branding, and user-centric design. Through a studio-driven, hands-on learning approach, students develop the ability to create meaningful visual narratives and intuitive digital experiences across print, digital, mobile, web, and interactive platforms.
With progressive exposure to photography, video production, motion graphics, branding, UI/UX systems, research, analytics, and digital tools, students graduate with industry-ready portfolios, real-world project experience, and the confidence to solve complex communication and design problems. Backed by state-of-the-art infrastructure, 50+ industry partners, and a strong placement record with 95% secured employment, Seamedu stands as a leading institute for Communication Design education in India.
Highlights
- Industry-aligned Communication Design curriculum.
- Choice of specialisations in Visual Communication and UI/UX Design
- Strong foundations in drawing, typography, semiotics, and visual hierarchy.
- Studio-based, hands-on pedagogy with real-world projects.
- Exposure to photography, video, motion graphics, branding, and interface design.
- Professional tools including Adobe Creative Suite and Figma .
- Design Studio Courses, Capstone project, portfolio development, and internship.
- 2000+ students placed with 50+ industry partners.
Specialisations Offered
Visual Communication
Focuses on storytelling, branding, photography, video production, motion graphics, print and digital media.
UI/UX Design
Focuses on user research, interaction design, digital products, gaming interfaces, usability testing, and responsive systems.
Curriculum – Detailed Programme Structure
The B.Des Communication Design programme follows a Common Core + Specialisation Track structure.
All students undergo a shared foundation in design during the first year, after which they choose a specialisation in UI/UX Design or Visual Communication from Semester 3 onwards.
Specialisation: UI/UX Design
The programme is organised into six semesters, advancing from fundamental concepts to specialised training and projects oriented toward industry applications.
Semester 1–2: Design Foundations
Students begin their journey by developing a strong foundation in design thinking, visual language, and communication principles. Through drawing, visualization, material exploration, and studio-based learning, they understand form, composition, typography, and visual hierarchy. Courses in photography, communication theory, and the history of UI/UX—especially in the Indian context—help students recognize how design influences user behaviour, culture, and digital experiences.
Semester 3–4: Core UI & UX Skills
As students progress, they are introduced to essential UI and UX concepts such as interface design fundamentals, semiotics, typography, and user-centric design approaches. They learn UX research methods, user journey mapping, interaction design, and microinteractions while working with digital tools and motion UI principles. Studio projects focus on translating research insights into intuitive, visually engaging digital interfaces.
Semester 5–6: Advanced UI/UX & Product Design
At this stage, students work on complex digital systems and product design workflows. Learning includes grid systems, responsive design, branding for digital platforms, UX analytics, A/B testing, UX writing, and content strategy. Specialized modules expose students to mobile app design, web interface systems, gaming UI, and interactive experiences using industry-standard tools such as Figma.
Semester 7–8: Professional Practice & Capstone
In the final phase, students focus on real-world application and career readiness. They conduct usability testing, refine designs through feedback loops, and work on advanced studio projects. The programme culminates in a capstone project involving a complete UX prototype, testing, and professional portfolio development, supported by an industry internship that prepares students for careers in UI/UX, product design, and interaction design.
Specialisation: Visual Communication
Semester 1–2: Visual Language & Design Basics
Students build a strong foundation in visual communication through drawing, design studios, and material exploration. Courses in photography, communication theory, design history, and Indian visual culture help develop visual sensitivity, conceptual thinking, and an understanding of how images communicate meaning across cultures and media.
Semester 3–4: Media, Typography & Storytelling
The curriculum advances into media technologies, typography, semiotics, and visual storytelling. Students gain hands-on experience in video production, print design, photography genres, and cinematography concepts. Studio projects emphasize narrative building, concept development, and effective visual communication across print and screen-based media.
Semester 5–6: Applied Visual Communication
Students explore advertising design, branding and identity design, digital image processing, lighting techniques, video editing, motion graphics, podcast production, and documentary filmmaking. This phase strengthens technical proficiency while encouraging creative problem-solving and professional execution across visual and digital platforms.
Semester 7–8: Industry Practice & Portfolio Development
In the final year, students work on advanced post-production techniques, commercial photography, UI/UX integration, and short film production. The programme concludes with a capstone project, portfolio development, and an industry internship, enabling students to showcase their creative identity and transition confidently into professional roles in media, design, and visual communication.
Career Opportunities
- Graphic Designer
- Visual Communication Designer
- UI/UX Designer
- Interaction Designer
- Product Designer
- Motion Graphics Designer
- Brand Identity Designer
- Digital Media Designer
- Game UI Designer
- Art Director
- Creative Executive
- Content Designer
- Design Consultant
- Freelance Designer
Minimum Eligibility Criteria
Bachelor of Design (B.Des) – Communication Design
- 10+2 examination conducted by the Central Board of Secondary Education (CBSE) or an equivalent examination from a recognized board in any stream (Science / Commerce / Arts).
- Admission to the B.Des Communication Design programme will be based on the Scorecard of Design Aptitude Test / Portfolio (as applicable), conducted by The NorthCap University (NCU).
- In case a student has not appeared for any external design entrance examination, NCU will conduct its own Design Aptitude Test, Portfolio Review, and/or Personal Interview to assess the applicant’s creative aptitude and suitability for the programme.
Seats
| Programme | Seats |
|---|---|
| UI/UX Design | |
| Visual Communication |
Financial Assistance
Programme Fee
For Year 2026-27
FOR INDIAN STUDENTS
OTHER FEE
- Caution Money: A sum of Rs 10,000/- to be charged from each student seeking admission to the University in the Academic Year 2026-27. The amount is interest free and will be refunded to the students at the time of withdrawal or at end of their programmes, whichever is earlier, after deduction of dues, if any.
- Alumni Association Fee: A onetime Alumni Association fee of Rs. 1,000/- for all programmes is payable by all students.
- Industry Employability Aptitude Test Fees: Industry Employability Aptitude Test fees of Rs. 1,500/- is payable.
- Youth Red Cross Fund : Rs. 80/- is payable by all students
Hostel Fee (where applicable) Rs. 85,000/- per semester (subject to change)
Fee Concession cum Scholarship
(a) Based on Class 12 Scores
| % of Scholarship on Tuition Fee | Eligibility (For CBSE/ equivalent recognised board) as per percentage score in applicable subjects (PCME) by programme. |
| 35% | CBSE: 95% and above |
| 15% | CBSE: 90%<= 94.99% |
Note: Students applying with 2025 scores are not eligible for fee-concession
(b) Based on National Level Test (NLT) Scores
| Slabs | Selection Criteria | Eligibility |
|---|---|---|
| 35% | CUET-UG SCORE ≥ 87.5% | (*) Aggregate 75% and above in 12th CBSE/ equivalent examination of a recognized Board |
| 15% | 75% ≤ CUET-UG SCORE < 87.5% |
Note: Students applying with valid NLT scores are only eligible for Merit Based Scholarship.
Enquire Now
FAQs
Students can choose between two specialisations:
- UI/UX Design
- Visual Communication
Both specialisations share strong design foundations in the early semesters, followed by focused, industry-aligned learning in later years.
- UI/UX Design focuses on designing digital products, interfaces, and user experiences for mobile apps, websites, games, and interactive systems.
- Visual Communication focuses on visual storytelling, branding, photography, video, motion graphics, and communication across print and digital media.
Students are trained on industry-standard tools such as:
- Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects)
- Figma for UI/UX and interface design
- Prototyping and motion design tools
The exact tools vary based on the chosen specialisation.
The programme follows a studio-based, hands-on learning approach. While theory provides conceptual clarity, most learning happens through practical projects, design studios, real-world briefs, and portfolio development.
Yes. A mandatory internship is included in the final year, allowing students to gain real-world industry experience and apply their learning in professional environments.
Depending on the specialisation, students work on:
- UI/UX case studies, mobile apps, web and game interfaces
- Branding projects, print campaigns, films, documentaries, and motion graphics
- Capstone projects aligned with industry expectations
NCU provides structured placement support through:
- Portfolio reviews and mentorship
- Industry interactions and live projects
- Internships and placement drives
The institute has 50+ industry partners and a strong placement record with 95% secured employment.
Graduates can work as:
- UI/UX Designer, Product Designer, Interaction Designer
- Visual Communication Designer, Graphic Designer, Motion Designer
- Brand Identity Designer, Digital Media Designer
- Creative Director, Design Lead, Freelancer, or Design Consultant
Yes. The UI/UX specialisation includes exposure to gaming interfaces, interactive systems, and digital products, while Visual Communication covers motion graphics, video, and digital storytelling.
NCU offers:
- Industry-aligned curriculum
- Studio-centric learning model
- Experienced faculty with industry backgrounds
- State-of-the-art infrastructure
- Strong industry partnerships and placement support
Student evaluation is based on:
- Studio projects and assignments
- Continuous assessments
- Practical examinations
- Capstone project and portfolio review
Students regularly showcase their work through:
- Internal exhibitions and showcases
- Portfolio reviews
- Industry presentations and capstone evaluations