*B.Des Communication Design - The NorthCap University

About

The B.Des in Communication Design at The NorthCap University with knowledge partner Seamedu is a comprehensive, future-oriented undergraduate programme that prepares students to become skilled visual communicators and user experience designers for today’s media, digital, and interactive industries. The programme offers students the choice to specialise in Visual Communication or UI/UX Design, allowing them to align their learning with their creative strengths and career goals.

Rooted in strong design fundamentals such as drawing, visualization, typography, semiotics, visual hierarchy, and communication theory, the curriculum integrates storytelling, media production, branding, and user-centric design. Through a studio-driven, hands-on learning approach, students develop the ability to create meaningful visual narratives and intuitive digital experiences across print, digital, mobile, web, and interactive platforms.

With progressive exposure to photography, video production, motion graphics, branding, UI/UX systems, research, analytics, and digital tools, students graduate with industry-ready portfolios, real-world project experience, and the confidence to solve complex communication and design problems. Backed by state-of-the-art infrastructure, 50+ industry partners, and a strong placement record with 95% secured employment, Seamedu stands as a leading institute for Communication Design education in India.

Highlights

  • Industry-aligned Communication Design curriculum.
  • Choice of specialisations in Visual Communication and UI/UX Design
  • Strong foundations in drawing, typography, semiotics, and visual hierarchy.
  • Studio-based, hands-on pedagogy with real-world projects.
  • Exposure to photography, video, motion graphics, branding, and interface design.
  • Professional tools including Adobe Creative Suite and Figma .
  • Design Studio Courses, Capstone project, portfolio development, and internship.
  • 2000+ students placed with 50+ industry partners.

Specialisations Offered

Visual Communication

Focuses on storytelling, branding, photography, video production, motion graphics, print and digital media.

UI/UX Design

Focuses on user research, interaction design, digital products, gaming interfaces, usability testing, and responsive systems.

Curriculum – Detailed Programme Structure

The B.Des Communication Design programme follows a Common Core + Specialisation Track structure.
All students undergo a shared foundation in design during the first year, after which they choose a specialisation in UI/UX Design or Visual Communication from Semester 3 onwards.

Specialisation: UI/UX Design

The programme is organised into six semesters, advancing from fundamental concepts to specialised training and projects oriented toward industry applications.

Semester 1–2: Design Foundations

Students begin their journey by developing a strong foundation in design thinking, visual language, and communication principles. Through drawing, visualization, material exploration, and studio-based learning, they understand form, composition, typography, and visual hierarchy. Courses in photography, communication theory, and the history of UI/UX—especially in the Indian context—help students recognize how design influences user behaviour, culture, and digital experiences.

Semester 3–4: Core UI & UX Skills

As students progress, they are introduced to essential UI and UX concepts such as interface design fundamentals, semiotics, typography, and user-centric design approaches. They learn UX research methods, user journey mapping, interaction design, and microinteractions while working with digital tools and motion UI principles. Studio projects focus on translating research insights into intuitive, visually engaging digital interfaces.

Semester 5–6: Advanced UI/UX & Product Design

At this stage, students work on complex digital systems and product design workflows. Learning includes grid systems, responsive design, branding for digital platforms, UX analytics, A/B testing, UX writing, and content strategy. Specialized modules expose students to mobile app design, web interface systems, gaming UI, and interactive experiences using industry-standard tools such as Figma.

Semester 7–8: Professional Practice & Capstone

In the final phase, students focus on real-world application and career readiness. They conduct usability testing, refine designs through feedback loops, and work on advanced studio projects. The programme culminates in a capstone project involving a complete UX prototype, testing, and professional portfolio development, supported by an industry internship that prepares students for careers in UI/UX, product design, and interaction design.

Specialisation: Visual Communication

Semester 1–2: Visual Language & Design Basics

Students build a strong foundation in visual communication through drawing, design studios, and material exploration. Courses in photography, communication theory, design history, and Indian visual culture help develop visual sensitivity, conceptual thinking, and an understanding of how images communicate meaning across cultures and media.

Semester 3–4: Media, Typography & Storytelling

The curriculum advances into media technologies, typography, semiotics, and visual storytelling. Students gain hands-on experience in video production, print design, photography genres, and cinematography concepts. Studio projects emphasize narrative building, concept development, and effective visual communication across print and screen-based media.

Semester 5–6: Applied Visual Communication

Students explore advertising design, branding and identity design, digital image processing, lighting techniques, video editing, motion graphics, podcast production, and documentary filmmaking. This phase strengthens technical proficiency while encouraging creative problem-solving and professional execution across visual and digital platforms.

Semester 7–8: Industry Practice & Portfolio Development

In the final year, students work on advanced post-production techniques, commercial photography, UI/UX integration, and short film production. The programme concludes with a capstone project, portfolio development, and an industry internship, enabling students to showcase their creative identity and transition confidently into professional roles in media, design, and visual communication.

Career Opportunities

  • Graphic Designer
  • Visual Communication Designer
  • UI/UX Designer
  • Interaction Designer
  • Product Designer
  • Motion Graphics Designer
  • Brand Identity Designer
  • Digital Media Designer
  • Game UI Designer
  • Art Director
  • Creative Executive
  • Content Designer
  • Design Consultant
  • Freelance Designer
*The programme is approved by the NCU academic council, submitted for approval of Directorate of Higher Education,(DHE) Govt. of Haryana.

Minimum Eligibility Criteria

Bachelor of Design (B.Des) – Communication Design

  • 10+2 examination conducted by the Central Board of Secondary Education (CBSE) or an equivalent examination from a recognized board in any stream (Science / Commerce / Arts).
  • Admission to the B.Des Communication Design programme will be based on the Scorecard of Design Aptitude Test / Portfolio (as applicable), conducted by  The NorthCap University (NCU).
  • In case a student has not appeared for any external design entrance examination, NCU will conduct its own Design Aptitude Test, Portfolio Review, and/or Personal Interview to assess the applicant’s creative aptitude and suitability for the programme.

Seats

Programme Seats
 UI/UX Design 100
 Visual Communication

Financial Assistance

Programme Fee

For Year 2026-27

FOR INDIAN STUDENTS
Total Annual Fee:  Rs. 3,50,000/- (Tuition Fee:  Rs. 2,80,000/- & Development Fee: Rs. 70,000/-)
OTHER FEE
  • Caution Money: A sum of Rs 10,000/- to be charged from each student seeking admission to the University in the Academic Year 2026-27. The amount is interest free and will be refunded to the students at the time of withdrawal or at end of their programmes, whichever is earlier, after deduction of dues, if any.
  • Alumni Association Fee: A onetime Alumni Association fee of Rs. 1,000/- for all programmes is payable by all students.
  • Industry Employability Aptitude Test Fees: Industry Employability Aptitude Test fees of Rs. 1,500/- is payable.
  • Youth Red Cross Fund : Rs. 80/- is payable by all students

Hostel Fee (where applicable) Rs. 85,000/- per semester (subject to change)

Fee Concession cum Scholarship

(a) Based on Class 12 Scores

% of Scholarship on Tuition Fee Eligibility (For CBSE/ equivalent recognised board) as per percentage score in applicable subjects (PCME) by programme.
35% CBSE: 95% and above
15% CBSE: 90%<= 94.99%

Note: Students applying with 2025 scores are not eligible for fee-concession

(b) Based on National Level Test (NLT) Scores

 Slabs Selection Criteria Eligibility
 35% CUET-UG SCORE ≥ 87.5% (*) Aggregate 75% and above in 12th CBSE/ equivalent examination of a recognized Board
 15% 75% ≤ CUET-UG SCORE < 87.5%

Note: Students applying with valid NLT scores are only eligible for Merit Based Scholarship.

For detailed information, including the terms and conditions of scholarships, alumni benefits, and fee concessions, please refer to the School-Specific Admission Policy.

Enquire Now

Admissions Hotline: 9311300803
Email:admissions@ncuindia.edu

FAQs

The basic eligibility criterion for a visual communication (or Viscom) undergraduate course is completing 10+2 from a recognized board with at least 50% marks. An art background is not a prerequisite for this course.

No, you do not need a background in art to pursue this program.

The program offers three specializations: Video Production, Photography, and Graphic Design, allowing students to focus on their specific area of interest.

Practical aspects are at the core of our program. Students engage in hands-on projects, internships, and workshops to apply theoretical knowledge in real-world scenarios. The emphasis is on building a strong portfolio that showcases their practical skills and creativity.

The curriculum is regularly updated to align with industry trends. Faculty members often have industry experience, and there are collaborations with professionals and organizations, ensuring students gain insights into current practices and technologies.

Yes, We provide placement assistance to all students fitting the eligibility criteria.

The curriculum is designed to incorporate the principles of the new education policy, emphasizing a holistic and skill-oriented approach. It integrates practical training, industry exposure, and interdisciplinary learning to enhance students’ overall development.

Yes, B.Sc. Visual Communication is a UGC-certified 3-year degree that has enough course credits for you to apply for a master’s degree.

The media industry is moving towards a multi-disciplinary approach, i.e., most of the time, companies prefer to have candidates who can shoot videos and create artwork and photographs. Creating professional-looking content for companies is of the highest priority to be relevant in today’s time. BSc. Visual communication is designed to impart holistic, experiential, and globally relevant knowledge in Photography, Video Production, and Graphic Designing. Students will work on curated projects and be able to choose a specialization in Commercial Photography, Digital Video Production, or Graphic design to make them industry ready.

Yes, the course shall help you learn photography from basics to intermediate. In the final year, you may specialize in Commercial Photography to understand the finer nuances.

A visual communication expert is responsible for the visual brand of a company, focusing especially on social media and content marketing activities to design the visual aspects that capture the customers’ attention and efficiently communicate the brand’s message

Some of the most attractive job profiles for visual communication experts are:

  • Web designer
  • Photojournalist
  • Graphic designer
  • Art director
  • Communications manager
  • Visual merchandiser
  • Digital content creator

Visual communication experts are some of the most sought-after professionals in today’s business environment. As they can work creatively with different media formats, they have the opportunity to find their niche and grow or leverage their multi-disciplinary expertise to create an all-around visual communication experience.

Admission Policy 2026-27

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