Dr. Akshat Aditya Rao is a Faculty of Marketing with over 14 years of experience in corporate and academia. An Instrumentation engineer with MBA in Marketing from Malaviya National Institute of Technology, Jaipur he started his career with Godrej and worked with organizations as HCL and Gravita India Limited specializing in the area of Business Development before moving to academia to follow his passion for teaching and training. A PhD in Management from Faculty of Management Studies, University of Rajasthan , Jaipur , he is also UGC-NET qualified in the field of Management. His research interests are e-tail, service marketing, consumer behaviour and strategy. He has presented his research in various international/national conferences and has published research articles in various journals of repute.