In the contemporary era, all businesses are data-guided. Enter the realm of business analytics that equips companies to make smart and effective decisions. This undergraduate degree, BBA in Business Analytics (BBA BA) provides students with an edge over other candidates by integrating core business concepts with advanced quantitative techniques. 

This lucrative degree opens a pathway to a variety of dynamic career opportunities. By blending fundamental managerial skills with sophisticated data-driven abilities, a BBA in Business Analytics gives a student a competitive advantage over a BBA General. The course provides students with the ability to analyze data, predict trends, and make well-informed savvy decisions—skills that are highly sought after in today’s digital economy—while a general BBA offers only a broad understanding of management. This specialization makes students more appealing to employers, and ready for the industry.

The various job options after pursuing the degree are discussed below:

1. Marketing research: Involving the study of consumption patterns, to provide guidance to companies to come up with products that will be successful. It also includes designing appropriate marketing campaigns, assessing their effectiveness and taking relevant actions to improve results.
2. Financial analyst: Includes interpreting key metrics to offer investment-related advice to the board of management of companies and even individual investors. It requires an extensive use of financial modeling skills.
3. IT analyst: Is also a high in demand option. Involves looking after an organization’s IT systems, troubleshooting issues and ensuring security of the company’s data.
4. Operations research analyst: They aim to enhance productivity and achieve optimal performance. They study the business workflows and prepare reports highlighting methods to improve. Require in-depth knowledge of various statistical software.
5. Risk analyst: Involves analyzing various risks, be it operational, or market. They collaborate with multiple departments of an organization at the same time, wherein they identify risk sources and provide mitigation strategies for insurance-related, or financial risks.
6. Pursue postgraduate studies: Higher education options include an MBA, an MSc or even a PG in Data Science. This would further offer a bump in the pay scale, along with additional career assurance. An MBA would help develop additional leadership and management skills; an MSc could provide expertise in specialized fields like finance, marketing, or operations with a focus on research. A PG degree in Data Science would improve technical and analytical skills to manage big data, and machine learning.

The BBA in Business Analytics degree, thus, offers a plethora of options to students based on their interest areas. The course encompasses a comprehensive study schedule covering basic areas such as management, marketing and accounting, to advanced skills such as applied financial analytics, and data visualization using sophisticated programs such as Power BI and Tableau.

Along with gaining theoretical knowledge, the course also incorporates practical experience in the form of internship opportunities, providing students with real-world exposure. Further, mini projects are conducted throughout the course to provide additional experience and enhance student resumes. As an example, students could be asked to collect data from social media to understand consumer reactions to an offering by using quantitative and qualitative analytical tools. Another instance could be a project that involves analyzing past sales data, and identifying patterns to make future predictions. Ultimately, with the business world evolving at a rapid pace, any graduate with the ability to understand, analyze and interpret data is considered a valuable asset in all industries, be it retail, finance, or any other. Equipping yourself with a BBA in Business Analytics, will make you a critical-thinker, while developing the required leadership skills to excel in today’s digital ecosphere.

Author

Dr. Deergha Sharma
Associate Professor
Department of Management & Commerce