Case Study Analysis Workshop

School of Management organized a workshop on ‘Case Study Analysis’ at The NorthCap University on 7 Jan 2019 for the benefit of the students of the University. The workshop was conducted by Prof. Mohan Agarwal, Ex- XLRI and Fullbright Scholar who is presently working as Professor and Director, Continuing Education and Community Engagement at MENA College of Management, UAE. Prof. Agarwal was accompanied by a delegation of 10 business students and faculty from University of Boston to explore mutual cooperation and student interaction.

About 35 NCU students enthusiastically participated in the workshop and interacted and worked as a team with the foreign students and came up with interesting ideas to solve marketing related business problems. Case study method is an important component of student-centered learning. The event was coordinated by Dr Ruchi Nayyar.

Guest Lecture by Prof Subhadip, IIM Ahmedabad

School of Management, NCU, organized a lecture by Prof. Subhadip Roy, Faculty Marketing, IIM Ahmedabad, for faculty and PhD scholars of NCU on the topic ‘Getting high quality research published’ on 9 Jan 2019.  Prof. Roy talked about relevance of research in today’s scenario and sharing his experiences with the participants suggested the manner in which research should be taken forward. Around 30 members of the faculty and PhD research scholars of NCU participated in the session. The event was coordinated by Dr Akshat Aditya Rao.

Industry Visit to Coca Cola (Baddi, Himachal) and Hindustan Unilever Ltd (Baroti Wala, Himachal)

Continuing NCU’s strong focus on facilitating industry interface, 17 students from BBA accompanied by SOM faculty members – Dr. Priyanka Banerji and Dr. Ruchi Nayyar visited Coca Cola (Baddi, Himachal) and Hindustan Unilever Ltd (Baroti Wala, Himachal) on Friday, 12th October, 2018 and interacted with the operation team of Coca–Cola and HUL . The students toured the plantsand observedvarious processes such as production, packaging, machine efficiency monitoring and quality control.

Through these visits the students got the opportunity to understand the practical working environment that ranged from safety, purification, bottle washing and quality assurance at the mega bottling plant of Coca-Cola and state-of-the-art facility of HUL manufacturing unit that specifically manufactures LUX, Dove and Lifebuoy soaps.The students appreciated the practical aspects of operations management and lean production techniques deployed at both sites. Overall, the industry visit was an enlightening experience and helped the students to witness the application of management principles in industry.

The industry personnel welcomed opportunities of future industry visits and internships for our students.

One day Seminar on “Sustainability Education: Sensitizing Students towards Societal Needs.” On October 27, 2017

School of Management organized a one-day seminar on October 27, 2017 on “Sustainability Education: Sensitizing Students towards Societal Needs.” After context setting for the seminar by Dr. Sushmita Waraich, Pro Chancellor, Prof Prem Vrat and Dean-SOM, Prof. R. Narasimhan highlighted the need for sensitizing students towards societal needs. In the first session – Mr. Hitesh (National Manager, Ricoh India Ltd.) drew attention to the role played by MNC’s in fulfilling societal needs. He also discussed the various frameworks and models used by Ricoh in implementation of CSR initiatives. Ms. Sweta Bhattacharjee (Senior Manager, Volunteer Action, North – CRY) explained the role of NGO’s in helping corporates meet their social obligations. She also discussed the reasons by citing examples of volunteers working for CRY.

In the second session, Ms. Mamta Saikia (COO, Bharati Foundation), discussed the importance of strategy, short term goals, long terms goals and role of organizations like Bharati foundation in achieving sustainability. She also made the students aware about the various initiatives taken by Bharati Foundation towards the same. Mr. Jitendra Routray (Head CSR, ReNew Power) spoke on “Driving Socially Responsible Business at ReNew Power” and explained the ways in which company is fulfilling social responsibility by providing infrastructure to the local communities which are still devoid of basic amenities like electricity. The seminar was coordinated by Dr. Sushmita Waraich along with Dr Saumya Dixit.

National Seminar on Women as Critical Partners in an Egalitarian Society: An Evaluation of the Current Status in India

School of Management in collaboration with Association of Indian Universities organized a National Seminar on “Women as Critical Partners in an Egalitarian Society: An Evaluation of the Current Status in India” on 8th & 9th March, 2018. Coinciding with International Women’s Day, the Chief Guest for the inaugural session was Prof. Kavita Sharma, President, South Asian University, New Delhi, key note speaker Dr Bijaylakshmi Nanda, Vice Principal, Miranda House and Guest of Honour, Ms Sushmita Shekhar Dutt, Artist and Social Worker. Over the two days, there were 3 technical sessions i.e. Combating Persistent Gender Gaps to Build an Egalitarian Society, Women as Critical Partners: Individual Conduct in an Egalitarian Society

The technical sessions had paper presentations by academicians and administrators from across the country. There were 2 panel discussions i.e. Fighting Back with Dignity: The Need for Women to Exercise their Rights, Glass Ceiling…Not a Deterrent. Apart from these there was a training session on Gender Audit: Measures for Sensitization in Campuses. The session Chairs and panelists comprised of Vice Chancellors, Heads of Department, Senior Professors from D.U., JNU, Jamia, IGNOU, O P Jindal, MANU, Hyderabad. Academicians apart, others invited were first woman Airforce Officer, entrepreneur, doctor, COO, UGC, EdCIL and AIU officials. One of the attractions was having Ms Dorris Francis as a panelist. She is known as the “Traffic Queen” as she manages the traffic though not a traffic police. The chief guest in the valedictory session was Prof Furqan Qamar, Secretary General, AIU. Each session saw heavy debating and discussions. Few of the recommendations that emerged were – create a women’s league and educational institutions to create egalitarian environment.

Management Fest ‘Mindkraft’ a fusion of skill, will and thrill at NCU

School of Management organised Management Fest – Mindkraft – a fusion of skill, will and thrill on 1 May 2018.

The Fest was full of zeal, competition, triumph and elation. It served as a potent platform to students to unleash their talent and display their skill and creativity. The fest honoured students’ interests, competencies and ingenuity with an array of events namely Voice your Opinion (Debate Competition), Mad About Ads (Ad-Mad Competition), The ‘1’ Minute Show (Extempore Competition), Mesh Making (Collage Making Competition) and Leaders in Action (Management Games).

About 107 students from various schools and colleges namely: DAV Public School, Rotary Public School, Gurugram; Maitreyi College, ARSD College, Bharati College University of Delhi, Asian School of Media Studies, Noida and the three Schools of NCU participated in the events with great enthusiasm.