School of Management organized a workshop on ‘Case Study Analysis’ at The NorthCap University on 7 Jan 2019 for the benefit of the students of the University. The workshop was conducted by Prof. Mohan Agarwal, Ex- XLRI and Fullbright Scholar who is presently working as Professor and Director, Continuing Education and Community Engagement at MENA College of Management, UAE. Prof. Agarwal was accompanied by a delegation of 10 business students and faculty from University of Boston to explore mutual cooperation and student interaction.
About 35 NCU students enthusiastically participated in the workshop and interacted and worked as a team with the foreign students and came up with interesting ideas to solve marketing related business problems. Case study method is an important component of student-centered learning. The event was coordinated by Dr Ruchi Nayyar.
School of Management, NCU, organized a lecture by Prof. Subhadip Roy, Faculty Marketing, IIM Ahmedabad, for faculty and PhD scholars of NCU on the topic ‘Getting high quality research published’ on 9 Jan 2019. Prof. Roy talked about relevance of research in today’s scenario and sharing his experiences with the participants suggested the manner in which research should be taken forward. Around 30 members of the faculty and PhD research scholars of NCU participated in the session. The event was coordinated by Dr Akshat Aditya Rao.
Continuing NCU’s strong focus on facilitating industry interface, 17 students from BBA accompanied by SOM faculty members – Dr. Priyanka Banerji and Dr. Ruchi Nayyar visited Coca Cola (Baddi, Himachal) and Hindustan Unilever Ltd (Baroti Wala, Himachal) on Friday, 12th October, 2018 and interacted with the operation team of Coca–Cola and HUL . The students toured the plantsand observedvarious processes such as production, packaging, machine efficiency monitoring and quality control.
Through these visits the students got the opportunity to understand the practical working environment that ranged from safety, purification, bottle washing and quality assurance at the mega bottling plant of Coca-Cola and state-of-the-art facility of HUL manufacturing unit that specifically manufactures LUX, Dove and Lifebuoy soaps.The students appreciated the practical aspects of operations management and lean production techniques deployed at both sites. Overall, the industry visit was an enlightening experience and helped the students to witness the application of management principles in industry.
The industry personnel welcomed opportunities of future industry visits and internships for our students.