“Information is the oil of the 21st century, and analytics is the combustion engine.” 

– Peter Sondergaard,  Sr. VP & Global Head of Research at Gartner, Inc.

Business analytics is defined as an iterative process of methodical exploration of data from a business or other organization. Business Analytics is a combination of Data Analytics, Business Intelligence and Computer Programming. It is the science of analyzing data to find out patterns that will be helpful in developing strategies. Its usage can be found in almost every industry. The practice relies heavily on statistical analysis, and is employed by organizations to drive informed decision-making. Business analytics helps companies get insights about their performance, which serves as a corporate asset, giving them a competitive edge. Business analytics also allows companies to optimize and even automate business processes.

The  Program will provide a platform to students to learn, understand and develop Excel, SQL, Tableau moving to advanced tools like R, Python data science machine learning. The two years  MBA In Business Analytics is about much more than technical know-how. It captures the full analytics spectrum, including data management, data analytics, and decision analytics. You will learn how to make strategically sound recommendations and data-driven business decision exactly what cutting-edge companies around the world need. It is a comprehensive program that covers the latest analytics tools and techniques along with their business applications. The topics would be covered in a practical and hands-on manner with real world case studies to enable participants to succeed in business roles using data analytics.

MBA is an internationally accepted masters (post-graduate) level degree that

  • imparts a strong theoretical foundation in business analytics concepts
  • builds hard-skills in the areas of management, leadership and business analytics
  • provides practical opportunities (via internships, group assignments and individual projects) to test what students learn in the class
  • allows MBA students to start an independent analytics career /business after graduating
  • polishes a range of soft-skills like communication, motivation and negotiation
  • opens up global opportunities for career growth

Highlights

 By the end of the program, the students should be able to: –

  1. Apply the knowledge of functional areas of business management, economics, technology and law for integrative solutions to complex management problems. (Multidisciplinary Knowledge)
  2. Apply analytics tools and techniques to business situations through data warehousing , data mining and big data analytics.
  3. Communicate effectively in different business contexts and situations using data visualization and presentation, so as to be able to receive and give clear instructions, comprehend, write reports, prepare documentation and make effective presentations. (Verbal and Witten Communication)
  4. Function effectively as an individual and as a team member in diverse and multidisciplinary settings (Individual and team work)
  5. Develop business awareness through continuous study of newspapers, periodicals, journals and media and develop the ability to assess and evaluate the competitive business environment. (Awareness of Business Environment)
  6. Apply modern tools for computation, simulation and analysis of business problems and use research based methods including data collection, analysis, interpretation and synthesis of information leading to logical conclusions. (Investigative and Analytical Skills)
  7. Demonstrate IT knowledge and skills for efficient and effective business processes and develop innovative methods of applying IT and e-commerce for competitive advantage. (IT proficiency)
  8. Generate business ideas, develop business plans, understand regulatory requirements, and locate sources of finance and other resources to start new business ventures. (Entrepreneurial Skills)
  9. Demonstrate ethical conduct in personal and professional decisions and appreciation of business ethics and social responsibility and environmental concerns in the decision making process. (Professional Ethics, Environmental Concerns & Social Responsibility)

Programme Educational Objectives (PEO’s)

Our PEOs describe the expected accomplishments of the management graduates during the first few years after completing their degree program.

  1. Managements graduate will be able to apply advanced analytical tools and methods to address management challenges in today’s business world and arrive at significant business decisions that are data driven. (Decision making)
  2. Management graduates should be well prepared for successful employment and be engaged in learning, understanding and holistic application of business analytics theory and practice for real life problem solving in an increasingly global, technology oriented, diverse and changing business environment. (Employability)
  3. Management graduates desirous of self-employment should be able to start their own business ventures in business analytics domain or demonstrate their entrepreneurial capabilities for their employer organization. (Entrepreneurship)
  4. Management graduates will become well informed, ethical and committed corporate citizens contributing to the analytics profession and the community in an effective manner. (Well informed, Ethical and Committed Professionals)

Programme Outcomes (PO’s)

By the end of the MBA Business Analytics program the students should be able to:

  1. Gain a sound understanding of the mathematics and statistics upon which advanced analytical methods are based, building on quantitative background and be able to collect, manage and make sense of large data sets by using statistical, programming and database tools.
  2. Demonstrate and make use of IT knowledge and skills for efficient and effective business processes and develop innovative methods of applying analytics, IT and e-commerce for competitive advantage. (IT proficiency)
  3. Apply the knowledge of functional areas of business management, economics, technology and law for integrative solutions to complex management problems through business analytics perspective. (Multidisciplinary Knowledge)
  4. Communicate effectively in different business contexts and situations so as to be able to receive and give clear instructions, comprehend, write reports, prepare documentation and make effective presentations. (Verbal and Witten Communication)
  5. Function effectively as an individual and as a team member in diverse and multidisciplinary settings in the business analytics domain (Individual and teamwork)
  6. Apply a variety of organizing, planning, controlling, and team building and communication skills for effective management and leadership of organizations dependent on analytics. (Managerial and Leadership Skills).
  7. Develop business awareness through continuous study of newspapers, periodicals, journals and media and develop the ability to assess and evaluate the competitive business environment. (Awareness of Business Environment)
  8. Explore business ideas, develop business plans, understand regulatory requirements, and locate sources of finance and other resources to start new business ventures in analytics domain. (Entrepreneurial Skills)
  9. Demonstrate ethical conduct in personal and professional decisions and appreciation of business ethics and social responsibility and environmental concerns in the decision-making process having business analytics perspectives. (Professional Ethics, Environmental Concerns & Social Responsibility)
  10. Recognize the need for and have the preparation and ability to engage in independent and life-long learning. (Life-long Learning)

 

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