MBA program equips a person with new professional skills and broadens the perspective so that one can take high level responsibilities. It aims at developing entrepreneurial and managerial skills of a person. As reported by Fortune, 40% of S&P 500 CEOs in any given year have an MBA. Many employers search specifically for MBA graduates in the hopes that they will grow with the organization. NCU-SOM MBA Program will provide a platform to students to learn, understand and develop holistic approach to application of management theory and practice for real life problem solving in an increasingly global, technology oriented, diverse and dynamic business environment. Management graduates desirous of self-employment will be able to start their own business ventures or demonstrate their intrapreneurial capabilities for their employer organization.

MBA is an internationally accepted masters (post-graduate) level degree program that

  • imparts a strong theoretical foundation in business management concepts
  • provides practical opportunities (via internships, group assignments and individual projects) to test what students learn in the class
  • builds hard-skills in the areas of management and leadership
  • polishes a range of soft-skills like communication, motivation and negotiation
  • opens up global opportunities for career growth
  • allows MBA students to start an independent business after graduating

 

The program offers choice based specializations to MBA students as under

  • Marketing
  • Finance
  • Human Resource Management

 

Highlights

By the end of the program, the students should be able to: –

  1. Apply the knowledge of functional areas of business management, economics, technology and law for integrative solutions to complex management problems. (Multidisciplinary Knowledge)
  2. Communicate effectively in different business contexts and situations so as to be able to receive and give clear instructions, comprehend, write reports, prepare documentation and make effective presentations. (Verbal and Witten Communication)
  3. Function effectively as an individual and as a team member in diverse and multidisciplinary settings (Individual and team work)
  4. Apply a variety of organizing, planning, controlling, and team-building and communication skills for effective management and leadership of organizations. (Managerial and Leadership Skills).
  5. Develop business awareness through continuous study of newspapers, periodicals, journals and media and develop the ability to assess and evaluate the competitive business environment. (Awareness of Business Environment)
  6. Generate business ideas, develop business plans, understand regulatory requirements, and locate sources of finance and other resources to start new business ventures. (Entrepreneurial Skills)
  7. Demonstrate ethical conduct in personal and professional decisions and appreciation of business ethics and social responsibility and environmental concerns in the decision making process. (Professional Ethics, Environmental Concerns & Social Responsibility)

Marketing

An MBA in Marketing has become one of the most desired degrees by both students and employers in recent years. With the shift to digital and online marketing, most businesses now have their own, in-house marketing teams specializing in bringing traffic and customers to the company. The marketing function involves the following multi-dimensional tasks such as analyzing consumer behavior and selecting markets, product and brand management, managing distribution, marketing channels and retailing, digital marketing, integrated marketing communications, pricing, marketing research and developing marketing strategies and plans.

A buffet of various jobs in industries such as retail, banking, hospitality, media, information technology (IT) and information technology enabled services (ITES), and fast-moving consumer goods (FMCG) is lavishly spread for MBA students with marketing specialization.  Jobs are available which lead to titles such as brand manager, sales manager, marketing manager, product manager, market research analyst, media planner, internet marketing manager etc.

Finance

MBA in Finance is one of the most preferred MBA specializations which provides skills in Financial Management, Corporate Financial Planning, Corporate Acquisitions & Mergers, Accounting, and Banking. MBA Finance syllabus is designed in a way that enables the students to analyze Financial Reports, Forecast financial and economic trends, making stock profitable, making a balance approach between risk and profitability, managing and maximizing investment portfolio with minimum risk factor. Private Equity Companies, Corporates, Banks, Asset Management Companies, and Insurance Companies are some of the top recruiters of MBA Finance graduates.

Finance specialization enables students to build their career for profiles like finance manager, financial analyst, credit analyst, investment banking associate, portfolio manager, credit risk manager, hedge fund manager etc.

Human Resource Management

Human Resource Managers play a vital role in every organization, that of managing the effective functioning of the workforce. It focuses on functions like human resource planning, recruitment, selection, training, performance management, employee engagement, motivation, retention of employees and much more. An HR manager has to Create opportunities and attract talent, Hire and train talented personnel, Provide opportunities for professional development, Maintain a good work culture, Foster good employee relations, Resolve conflicts, Offer meaningful rewards and incentives. Some of the jobs that students with an MBA degree in HR Management can grow to are Compensation Manger, Manager of Employee Relations, HR Generalist, Technical Recruiter, Director of Staff, Placement Manager, Training and Relations Manager, Organizational Consultant and more.

Programme Educational Objectives (PEO’s)

Our PEOs describe the expected accomplishments of the management graduates during the first few years after completing their degree program.

  1. MBA graduates should be well prepared for successful employment and be engaged in learning, understanding and holistic application of management theory and practice for real life problem solving in an increasingly global, technology oriented, diverse and changing business environment. (Employability)
  2. Management graduates desirous of self-employment should be able to start their own business ventures or demonstrate their entrepreneurial capabilities for their employer organization. (Entrepreneurship)
  3. Management graduates with academic interest and aptitude should be actively pursuing advanced studies and engaged in research, teaching-learning or consultancy assignments. (Higher studies, Academics and Research)
  4. Management graduates will become well informed, ethical and committed corporate citizens contributing to the management profession and the community in an effective manner. (Well informed, Ethical and Committed Professionals)

Programme Outcomes (PO’s)

By the end of the MBA program the students should be able to:

  1. Apply the knowledge of functional areas of business management, economics, technology and law for integrative solutions to complex management problems. (Multidisciplinary Knowledge)
  2. Communicate effectively in different business contexts and situations so as to be able to receive and give clear instructions, comprehend, write reports, prepare documentation and make effective presentations. (Verbal and Witten Communication)
  3. Function effectively as an individual and as a team member in diverse and multidisciplinary settings (Individual and teamwork)
  4. Apply a variety of organizing, planning, controlling, and team building and communication skills for effective management and leadership of organizations. (Managerial and Leadership Skills).
  5. Develop business awareness through continuous study of newspapers, periodicals, journals and digital media and develop the ability to assess and evaluate competitive business environment. (Awareness of Business Environment)
  6. Demonstrate IT knowledge and skills for efficient and effective business processes and develop innovative methods of applying IT and e-commerce for competitive advantage. (IT proficiency)
  7. Explore various business ideas, develop business plans, understand regulatory requirements, and locate sources of finance and other resources to start new business ventures. (Entrepreneurial Skills)
  8. Demonstrate ethical conduct in personal and professional decisions and appreciation of business ethics and social responsibility and environmental concerns in the decision-making process of modern-day businesses. (Professional Ethics, Environmental Concerns & Social Responsibility)
  9. Recognize the need for and have the preparation and ability to engage in independent and life-long learning. (Life-long Learning)

 

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