Dr Ruchi Nayyar

Assistant Professor (Selection Grade)

PhD, Singhania University

Dr Ruchi has an experience of over fourteen years including corporate and academia. She specializes in B2C E-Commerce with special emphasis on internet retailing. Her key interest is to advocate how consumers and brands communicate in today’s digital world and enable businesses to develop and establish their own digital roadmap. Her hands-on experience includes implementing successful digital marketing strategies for organizations. She has delivered successful management development programs to marketers focusing on capitalizing on the power of digital media to increase their online visibility and overall marketing efforts. She holds a PhD in Marketing and has authored a number of journal articles in the online marketing domain.