Dr Saumya Dixit
PhD (Marketing), UGC-NET Qualified
Dr Saumya Dixit holds PhD from Indian Institute of Information Technology, Allahabad. She has qualified UGC-NET. Her research interests include online consumer behavior, impulsive buying behavior, waste management and sustainability. Her research papers have been published in peer reviewed international journals like Resources, Conservation and Recycling and IIMB Management Review. She has attended workshops on case writing conducted by premiere B schools and has cases registered with The Case Centre (former ECCH). Her teaching interests include Customer Relationship Management, Brand Management, Integrated Marketing Communication, Principles of Marketing, and Principles of Management.