NCU
Dr Nirupma Gupta

Dr Nirupma Gupta
Assistant Professor (Senior Scale)

PhD, GGSIP University, Delhi

MPhil, CDL University, Sirsa, Haryana

MCom, Kurukshetra University, Kurukshetra

Master of Marketing Management, Kurukshetra University, Kurukshetra

PGDBA (HRM), Kedarnath Aggarwal Institute of Management, Bhiwani

Dr. Nirupma Gupta has done her PhD from Guru Gobind Singh Indraprastha University, Delhi. She specializes in the area of Marketing and has more than 7 years of experience in academia. She has authored several research papers in peer-reviewed journals of National and International repute in the sphere of Internet commerce, services marketing, rural marketing and employee retention. She has to her credit a citation index of 41 and h-index of 3. She has taught courses on Entrepreneurship, Marketing Management, Services Marketing, Consumer Behavior, Business Environment, Business Mathematics, Business Statistics, & Management Process and Organizational Behavior in her tenure. She is currently serving as Assistant Professor (Sr. Scale) at the School of Management and her areas of interest include Services Marketing, Consumer Behavior, Rural Marketing and Marketing Research.

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